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Super Bowl 2015: 5 Questions on Katie/Bryant Ad with BMW CMO Trudy Hardy

Posted by Dale Buss on January 27, 2015 01:01 PM

BMW USA Super Bowl 2015 Katie Couric Brant Gumbel commercial

BMW may strike marketing gold with its judicious choice of timing and creative for re-entering the Super Bowl advertising derby this year. On Monday, the brand revealed its Big Game TV spot early: "Newfangled Idea," which is already nearing 2.5 million YouTube views in 24 hours.

The spot features a 1994 clip from The Today Show featuring then-hosts Katie Couric and Bryant Gumbel wondering what the heck the internet's all about, what the "@" sign could possibly mean, and whether this "newfangled" way of communicating would ever amount to anything. 

BMW fast-forwards that conversation to another newfangled tech—the BMW all-electric i3—implying that EVs will become just as important to the fabric of life as the web is today. brandchannel chatted with Trudy Hardy, chief marketing officer of BMW of North America, for more insights into the brand's 2015 Super Bowl strategy.Continue reading...

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

media brands

MSNBC Debuts New Partnership with Vocativ on Ronan Farrow Daily

Posted by Sheila Shayon on February 26, 2014 11:52 AM

MSNBC has partnered with digital news startup Vocativ in a concerted effort to attract younger viewers who turn to Twitter and Facebook for their news rather than traditional "prime time" outlets.

“Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records,” according to the site. Targeting digital natives in their 20s and 30s, Vocativ, launched in October 2013, is a mash-up of big journalism and smart, proprietary technology with a brand promise to champion citizen journalism.

“It is an additional tool for us,” Phil Griffin, president of MSNBC, told the New York Times, “and who knows where it is going to go for the entire NBC News group.”

Vocativ doesn’t have a traditional journalism pedigree, as founder Mati Kochavi also started global security and intelligence provider AGT International. Kochavi was inspired by the Arab Spring when social media created a tech platform for citizen journalism, leading Vocativ to be born out of data-mining technology that is more often used by governments and the military.Continue reading...

media brands

HLN Lets Viewers Lead the Conversation with Social-Focused Overhaul

Posted by Sheila Shayon on February 11, 2014 12:57 PM

Time Warner's HLN network is stepping back from the "Nancy Grace’d" murder trial coverage of stories ripped from the headlines to topics trending on today’s hottest viral sites, as the cable network aims to be the first-screen home for second- and third-screen content.

Targeting viewers born between 1977 and 1992, the network said it plans to "curate the news from across all platforms." "Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

HLN will hold on to its high-profile programs, including Morning Express with Robin Meade, News Now, Jane Velez-Mitchell, Dr. Drew On Call, and Nancy Grace, but will debut a custom version of RightThisMinute, which will debut at the 10 p.m. slot. The show, produced by MagicDust Television and syndicated by MGM Domestic Television Distribution, searches out hot stories "before they go viral."Continue reading...

media brands

News Team, Assemble: Yahoo Anchors Ad Aspirations to Katie Couric and Staff

Posted by Sheila Shayon on November 25, 2013 05:03 PM

It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor." 

“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”

It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.

Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...

media brands

NBC's Today Show Gets a Very Orange Update in Bid to Reclaim No. 1 Spot

Posted by Sheila Shayon on September 17, 2013 01:49 PM

The Today Show officially unveiled its new studio look and logo on Monday, finalizing the aesthetic trimmings in its strategy to regain the No. 1 morning news slot.

After being knocked off its 16-year perch by Good Morning America, NBC took several big steps to revamp the morning talk show, especially since it delivers the bulk of profits for the studio's news division. In the course of a month, Studio 1A recieved a complete overhaul—the first update in seven years—that has resulted in a more consistent usage of Today's signature orange hue, as well as a 360-degree rotating anchor desk, LED touchscreens and a roomy sofa area. 

Weatherman Al Roker was particularly pleased with his new, larger weather screens. "I love it!" he said. "I think it's America's new living room." Roker will be joined by current co-hosts Natalie Morales and Savannah Guthrie, as well as new host Carson Daly.Continue reading...

brand news

In the News: Toyota, Bing, Sony and more

Posted by Dale Buss on September 17, 2013 09:35 AM

In the News

Toyota mourns death of Eiji Toyoda, who turned company into an export giant.

Bing releases new logo and design overhaul. 

Sony will reportedly launch a dongle device, the Smart Stick, to compete against Google's Chromecast

Bentley says its ultra-luxury SUV will create a new segment.

Chevrolet offers limited-run new colors on small cars.

Ford hits two million EcoBoost engines.

Green Giant goes “X-rated” in web videos.Continue reading...

brand trainwrecks

After TODAY Interview, Paula Deen Stands to Lose More Support UPDATED

Posted by Sheila Shayon on June 26, 2013 04:12 PM

Paula Deen showed up for her rescheduled interview with Matt Lauer on the TODAY Show Wednesday, but her appearance did not help to staunch the hemorrhaging of her cooking empire over accusations that she used racial slurs in the past.  

Breaking down into tears, yet keeping to what seemed to be a well-scripted performance, Deen told Lauer "I would not have fired me," when he asked her if she thought her offense was a fireable one. Deen followed up by thanking the sponsors that have stood behind her through the ordeal, though those numbers continue to dwindle. As of now, the Food Network has terminated her contract, Smithfield Foods has dropped her as their spokeswoman and most recently, Caesars Entertainment, which operates four of Deen's restaurants in their casinos, said it will part ways with Deen and in turn rebrand the four restaurants and Walmart announced it would end its relationship, which supplied the retailer with everything from Deen-branded food to health and wellness items. 

Deen's deals with QVC, Sears and Target remain intact, although all have stated that they are evaluating the situation.(See Update after the jump)Continue reading...

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