Interbrand IQ: The Best Asian Brands Issue

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week in review

Top 10 Stories of the Week: From The Future of Retail to Nike and more

Posted by Michael Waltzer on March 29, 2013 04:30 PM

Our most-read blog posts of the week:

#1 The Future of Retail: Reinventing and Preserving the In-Store Experience

#2 The Shape of Things to Come: Pepsi's New Bottle Design Reinvigorates Brand

#3 Coca-Cola Removes Itself from Obesity Message in Latest "Chairs" Ad

#4 In India, JWT's Ford Ad Renderings Go Too Far

#5 New Miami Dolphins Logo Confirmed After Leak Rumors

#6 The Secret Behind Pepsi's Branded Content Success

#7 Louis Vuitton Promotes "Prostitution Chic" in Controversial Short Film

#8 Tesco Employs Google Street View for Creative Easter Promotion

#9 The Future of Retail: Blending the In-Store and Online Experience

#10 Nike for Tiger Woods Victory Lap: If Nike Says Everything's OK, Is It?

week in review

Top 10 Stories of the Week: From Lululemon to Facebook and more:

Posted by Michael Waltzer on March 22, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Brand Transparency: Lululemon Recalls Yoga Pants for Sheer Fabric (UPDATED)

#2 The Future of Retail: How Mobile Payments Are Changing the Retail Experience

#3 American Eagle Spoofs Skinny Skinny Jeans with Viral Ad

#4 American Express at 163: Having Its Cake and Tweeting It, Too

#5 For JCP's Ron Johnson, Joe Fresh Looks Like a Rescue by Canadian Mounties

#6 Bitcoin Sees Broad Global Adoption of its Controversial Virtual Currency

#7 Whole Foods Expands From Retail to Lifestyle Brand with Health Resort

#8 Lays Canada Borrows Flavor Contest from U.S., but Adds Lucrative Twist

#9 Audio Branding: BMW Uses New Sound Signature To Help Redefine the Brand

#10 Facebook Encroaches on Twitter's Territory with Hashtag Integration

week in review

Top 10 Stories of the Week: From Red Bull to Lance Armstrong and more

Posted by Michael Waltzer on October 19, 2012 03:47 PM

Our most-read blog posts this week:

#1 Red Bull Stratos: Mission Accomplished

#2 Glenn Beck Fools All with 'New' 1791 Denim Brand

#3 Armageddon: The World's Strongest, Priciest, Inherently Scottish Beer

#4 Now Red Bull Has Conquered Space, Can Brand Escape Tang's Fate?

#5 Beats by Dre Reveals First Post-Monster Products

#6 Study: Toyota Customers Need Reassuring in Wake of Global Recall

#7 Simply Red: Taylor Swift Partners With Keds, Papa John's to Promote New Album

#9 Nike Shoe Drops as Lance Armstrong Resigns From Livestrong [Updated]

#10 Progressive Launches "Dress Like Flo" Halloween How-To Tips

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week in review

Top 10 Stories of the Week: A French Brand's Faux Pas to Facebook's Ad Pitch

Posted by Michael Waltzer on October 5, 2012 04:10 PM

Our most-read blog posts of the week:

#1 French Fashion Brand Sparks Social Media Firestorm With 'No Chinese' Rule

#2 D&G "Racist" Earrings an Homage or Just Plain Offensive?

#3 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#4 Kraft Foods Revs Old Brands With Kraft Spin-Off and Mondelēz Launch

#5 Can Dwyane Wade's Li-Ning Deal Change China Brand Perceptions?

#6 Avon, American Airlines Put on Brand Deathwatch

#7 Nissan Targets Emerging Markets By Reviving "Beatles Era" Datsun, Cheaply

#9 Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign

#10 Facebook Tries to Wean Marketers Off Clicks

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week in review

Top 10 Stories of the Week: From Gangnam Style to the iPhone 5 and more

Posted by Michael Waltzer on September 21, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Giddy Up for Some Psy Gangnam Style Branding

#2 Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows

#3 Can Dwyane Wade's Li-Ning Deal Change China Brand Perceptions?

#4 Coca-Cola Continues to Open Happiness, From Coke Machine to Truck to Table

#5 "Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

#6 Organic Brands Caught In Fight Over California's Prop 37 GMO Debate

#7 Where There’s Pepsi, There’s Michael Jackson

#9 Is Burberry Slump a Sign of Decline in Luxury Brands?

#10 Apple’s iPhone 5 Already Shaking Things Up

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week in review

Top 10 Stories of the Week: From Apple's iPhone 5 to 7-Eleven and more

Posted by Michael Waltzer on September 14, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Motorola Promotes Droid Razr With TV Campaign on iPhone 5 Day

#2 Apple Unveils Taller, Thinner, Faster, Lighter iPhone 5

#3 Coca-Cola Woos James Bond Fans With Coke Zero Skyfall Tie-In

#4 P&G Brings Video Ads to Print With Dolce&Gabbana Ad in Marie Claire

#5 With Dasani Drops, Coca-Cola Looks to Flavor its Global Water Business

#6 Karamel Sutra's Fine, But Ben & Jerry’s Not Amused by Porn Clone

#7 Toyota Unveils New Slogan: "Let's Go Places"

#9 Chevy Ignores Bad Reviews for 2013 Malibu with Tim Allen's Dulcet Tones

#10 7-Eleven's 7-Election Obama/Romney Coffee Poll is Surprisingly Accurate

week in review

TOP 10 Stories of the Week: From Jeremy Lin to Louboutin and more

Posted by Michael Waltzer on September 7, 2012 04:12 PM

Our most-read blog posts of the week:

#1"I am Jeremy Lin": A Sneak Peek at Lin's First Commercial for Volvo in China

#2 The Honeymoon's Over for Apple in China as iPhone 5 Looms

#3 Amazon Prime'd to Vanquish Netflix

#4 Pics on Pinterest Can Lead to New Shoes

#5 Absolut Unique Raises the Bar With Four Million One-of-a-Kind Bottles

#6 Vegas Tourism Board Unhappy with Leakers of Harry Photos

#7 Evoque the F-Type: Tata Defies Critics with Jaguar Land Rover Turnaround

#9 Starbucks Hopes North America and Europe Will Fall for Pumpkin Spice Latte

#10 Simply Red: Louboutin Right to Red Sole Upheld in US with Strings Attached

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week in review

Top 10 Stories of the Week: From Lance Armstrong to Hover Cars and more

Posted by Michael Waltzer on August 31, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Lance Armstrong Breaks Own Brand

#2 Hover Car Is Just The Start of VW's China Comeback

#3 Singapore Air Hopes For Crying In First Class Over Smiling In Coach

#4 The Expendables 2 Brings Weak Product Placement Firepower

#5 Pics on Pinterest Can Lead to New Shoes

#6 Decades After Falling Out, Catalina Brand Rejoins Miss America

#7 Campbell’s Go Soup Targets Millennials, Still “Mmm Mmm Good”

#9 Paralympic Sponsor Getting Grief From Athletes

#10 Amazon Surges in Cloud Computing

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