brand news
Posted by Shirley Brady on September 22, 2011 06:08 PM

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.
AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.
Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.
American Express sees top spenders curb luxury purchases.
Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.
Google TV apps leak.
Molson Coors unveils corporate citizenship initiative.Continue reading...
More about: Brand News, A&W, American Express, AT&T, Dish Network, eBay, Google, Google TV, HP, Long John Silver's, Molson Coors, Netflix, Nike, T-Mobile, Toronto Blue Jays, Yum! Brands, Logos
name game
Posted by Mark J. Miller on June 7, 2011 02:00 PM

There used to be an arena in Vancouver called General Motors Place, but a certain little recession and difficulty in the auto-selling marketplace caused that deal to be cut short and naming-rights to be available again. So last July, Rogers Communications, the Canadian telecom giant that also owns the Toronto Blue Jays and has its names on various properties in Toronto, pulled off a double whammy in Vancouver.
Not only did Rogers suddenly gain a major springboard for young telecom users to be exposed to their growing brand in western Canada, the company also knocked out competitor Telus from having the naming rights (which it was also competing to obtain) and to continue as the official telecom company of the arena.Continue reading...
More about: Naming, Sports, Stadium, Rogers, Telus, NHL, Stanley Cup, Vancouver Canucks, Boston Bruins, Toronto Blue Jays, Vancouver, Toronto, Boston