Interbrand IQ: The Best Asian Brands Issue

rss

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

name game

Rogers Hip Checks Telus for Stanley Cup Glory

Posted by Mark J. Miller on June 7, 2011 02:00 PM

There used to be an arena in Vancouver called General Motors Place, but a certain little recession and difficulty in the auto-selling marketplace caused that deal to be cut short and naming-rights to be available again. So last July, Rogers Communications, the Canadian telecom giant that also owns the Toronto Blue Jays and has its names on various properties in Toronto, pulled off a double whammy in Vancouver.

Not only did Rogers suddenly gain a major springboard for young telecom users to be exposed to their growing brand in western Canada, the company also knocked out competitor Telus from having the naming rights (which it was also competing to obtain) and to continue as the official telecom company of the arena.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein