2014 Brandcameo Product Placement Awards

license to thrill

Rogers Continues NHL Spending Spree with Deal for Arena Naming Rights

Posted by Mark J. Miller on December 4, 2013 05:41 PM

Rogers Communications just agreed to spend $4.93 billion over the next 12 years to broadcast the NHL in Canada. Now the company has announced that it is going to pay up to put its name atop the home of the NHL’s Edmonton Oilers, according to the Associated Press. The deal will reportedly last for a decade.

With this deal, Rogers burnishes its spot as Canada’s biggest corporate name in sports. It already has naming-rights deals with the Toronto Blue Jays, which it also owns, and the Vancouver Canucks as well as with the Canadian Football League’s Toronto Argonauts. The Oilers arena bearing the Rogers name won’t open until 2016 and Rogers executive vice-president John Boynton promises that it will be on technology’s cutting edge, the Edmonton Journal reports. Fans might even to be able to order “food and drink from the seats.”Continue reading...

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

name game

Rogers Hip Checks Telus for Stanley Cup Glory

Posted by Mark J. Miller on June 7, 2011 02:00 PM

There used to be an arena in Vancouver called General Motors Place, but a certain little recession and difficulty in the auto-selling marketplace caused that deal to be cut short and naming-rights to be available again. So last July, Rogers Communications, the Canadian telecom giant that also owns the Toronto Blue Jays and has its names on various properties in Toronto, pulled off a double whammy in Vancouver.

Not only did Rogers suddenly gain a major springboard for young telecom users to be exposed to their growing brand in western Canada, the company also knocked out competitor Telus from having the naming rights (which it was also competing to obtain) and to continue as the official telecom company of the arena.Continue reading...

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