Learn more about Sustainable Brands 2015 San Diego

place branding

Maple Belief: Celebrating 50 Years of Canada's Iconic Flag

Posted by Mark J. Miller on February 16, 2015 11:55 AM

Canada may have the image of being a fairly peaceful place (except perhaps in the corners of hockey rinks across the land), but there was a whole lot of discontent in the months leading up to the introduction of its current flag 50 years ago.

The nation’s former flag featured the British Union Jack and many did not want to lose it. When the current flag was voted to take that flag’s place in 1965, it was contentious and, as former Prime Minister Jean Chretien told CTV News, “Those who had voted for the flag got up to sing 'O Canada' and unfortunately they were booed."

There was even some decidely unCanadian pushing and shoving between members of Parliament after the vote. Now Canadians are falling overthemselves to honor the flag.Continue reading...

license to thrill

Rogers Continues NHL Spending Spree with Deal for Arena Naming Rights

Posted by Mark J. Miller on December 4, 2013 05:41 PM

Rogers Communications just agreed to spend $4.93 billion over the next 12 years to broadcast the NHL in Canada. Now the company has announced that it is going to pay up to put its name atop the home of the NHL’s Edmonton Oilers, according to the Associated Press. The deal will reportedly last for a decade.

With this deal, Rogers burnishes its spot as Canada’s biggest corporate name in sports. It already has naming-rights deals with the Toronto Blue Jays, which it also owns, and the Vancouver Canucks as well as with the Canadian Football League’s Toronto Argonauts. The Oilers arena bearing the Rogers name won’t open until 2016 and Rogers executive vice-president John Boynton promises that it will be on technology’s cutting edge, the Edmonton Journal reports. Fans might even to be able to order “food and drink from the seats.”Continue reading...

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

name game

Rogers Hip Checks Telus for Stanley Cup Glory

Posted by Mark J. Miller on June 7, 2011 02:00 PM

There used to be an arena in Vancouver called General Motors Place, but a certain little recession and difficulty in the auto-selling marketplace caused that deal to be cut short and naming-rights to be available again. So last July, Rogers Communications, the Canadian telecom giant that also owns the Toronto Blue Jays and has its names on various properties in Toronto, pulled off a double whammy in Vancouver.

Not only did Rogers suddenly gain a major springboard for young telecom users to be exposed to their growing brand in western Canada, the company also knocked out competitor Telus from having the naming rights (which it was also competing to obtain) and to continue as the official telecom company of the arena.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia