2014 Brandcameo Product Placement Awards

tech style

Fashion Meets Tech as Intel, Fitbit Focus on Making Wearables More Desirable

Posted by Sheila Shayon on January 7, 2014 01:19 PM

Riding the wave of wearable tech at CES 2014, Intel CEO Brian Krzanich took center Monday night to announce that the company is "in the midst of a transformation from world of screens and devices to a world of immersive experiences," as he proceeded to show-off Jarvis, a smart headset with earbuds designed for runners with embedded heart-rate sensors, eliminating the standalone chest strap design.

Jarvis, a speech-driven VPA like Siri, draws power from a phone's microphone jack, so there’s no need for a separate charger. Paired with an Android smartphone app, it lets users check directions or check out nearby restaurants, too. Krzanich also showcased a geo-fencing smartwatch that isn't dependent on a smartphone connection that could be used to track children's whereabouts. 

But if it's going to be wearable, it must be fashionable. And so just as Apple has added several fashion heavyweights to its executive arsenal, such as Yves St Laurent's Paul Deneve and Burberry's Angela Ahrendts, Intel announced it has partnered with Barneys New York, The Council of Fashion Designers of America (CFDA), and global fashion retailer Opening Ceremony to bring couture to worn devices. "As we go through the year, you will see more partnerships as we develop these technologies," Krzanich added.Continue reading...

brand news

In the News: Intel, BMW, Apple and more

Posted by Dale Buss on January 7, 2014 09:22 AM

In the News

Intel jumps into wearables with earbuds, watch.

BMW rolls out driverless car at CES racetrack.

Apple says App Store sales topped $10 billion in 2013. 

AT&T lets content firms subsidize users' data costs.

American Airlines lands a flight after camera is found in bathroom.

Audi and BMW both plan laser headlamps this year.

BYD says Chinese cars are headed to US by late 2015.

Fitbit partners with Tory Burch for high-fashion wearable tech.

GE to spend $1 billion on Thermo Fisher buyout.

GM sees Opel/Vauxhall increase European share thanks to new Adam minicar.

Goodyear sees tire workers in France hold managers hostage.Continue reading...

brand challenges

Coach Stretches Itself Thin with Brand Extensions as Sales Continue to Fall

Posted by Barry Silverstein on October 23, 2013 04:41 PM

The brand graveyard is littered with those that have lost their way, primarily because they try to change who they are and what they stand for. As any brand marketer knows, it is exceedingly difficult to change the perception of an established brand.

Coach is a good example of that difficulty. Once renowned for its leather goods, the luxury brand has made a concerted effort this year to reinvent itself as a lifestyle brand with broader appeal beyond its signature wallets and handbags. The company has introduced an array of products, including footwear, women's apparel, jewelry, sunglasses, and watches. In an attempt to gain the attention of men, Coach even brought to market a luxury baseball glove with accompanying bat in July. (The bat has since been discontinued.) That gambit, at least, seems to be paying off, as sales of men's accessories—bags, driving gloves, and even alligator-wrapped flasks—have increased by 25 percent, according to Bloomberg Businessweek

Unfortunately, the men's line has been about the only bright spot for the company. North America same-store sales dropped nearly 7 percent in the three months to September 28, and the company said to expect a similar skid through the end of the fiscal year, which closes in June 2014. Ironically, Coach continues to move its discounted handbags at its outlet stores, which account for 60 percent of North American sales (double the sales from seven years ago), according to Quartz. Of course, that simply reinforces the fact that Coach is really a one-product brand.Continue reading...

brand extensions

Tory Burch Builds On Her Brand's Success with Beauty and Fragrance Line

Posted by Mark J. Miller on August 26, 2013 01:48 PM

It’s been nine years since designer Tory Burch’s clothing and accessories started appearing on boutique shelves. Now that her core business has breached its borders, Burch has no intentions to slow the process. Instead, she's creating a lifestyle brand with the launch of her beauty and fragrance lines. 

The line consists of several makeup items, a fragrance, as well as a bath and body collection that includes a scented candle. The new collection will be available Sept. 26 at Tory Burch boutiques as well as major retailers such as Bloomingdales.

Burch told Women’s Wear Daily that her family members inspired parts of the collection. The fragrance, which is made in partnership with the Estee Lauder Cos. Inc., contains traces of earthy vetiver, which her father and brothers wore, while the line's regal design was inspired by her mother's many designer perfume bottles. The natural tones of Burch's makeup were also inspired by her mother's minimalist style.Continue reading...

luxury watch

New York Looking to Hold Buyers More Accountable in the War Against Counterfeit Luxury Goods

Posted by Mark J. Miller on June 13, 2013 01:54 PM

New York City loses $1 billion a year in tax money thanks to counterfeit goods being sold on its streets. At least that’s what one City Council member is saying to help promote her bill that would have police arresting those who buy the products as well as the those who sell them, according to the Associated Press.

The plan, which will be addressed at a public meeting on Thursday and is expected to come to vote in the next few months, is to have the buyers of fake Pradas, Chanels and other luxury goods either fined $1,000 or put in jail for a year.

Mayor Michael Bloomberg’s administration is planning to oppose the bill, the New York Post reports, because the size of the fine would keep tourists from buying pretty much anything. Plus, it wouldn’t be good PR to have images of tourists in jail floating around.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

brand news

In the News: Apple, Discovery, Novartis and more

Posted by Shirley Brady on April 1, 2013 08:59 AM

In the News

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.

Discovery Communicationexpands global channel reach and launches scripted programming.

Novartis loses cancer drug patent battle in India.

Amazon buys Goodreads community-driven user reviews website.

AMC reveals new tagline and logo.

Armani hires Cate Blanchett for $10M campaign.

AT&T scores with March Madness Twitter campaign.Continue reading...

fashion therapy

Michael Kors: From NYC Club Kid to King of Fashion

Posted by Alicia Ciccone on February 18, 2013 10:57 AM

Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess. 

The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.

Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry. 

Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...

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