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Frito-Lay Hoists Chips in Times Square

Posted by Sheila Shayon on April 11, 2011 04:00 PM

In an effort at transparency, Frito-Lay is laying its chips on the square — New York’s Times Square, that is.

The ubiquitous chip-maker today launched its Flavor Kitchen interactive experience some 22 stories high in the Big Apple’s heart, broadcasting from jumbo screens on the Thomson Reuters Building across from the Hard Rock Cafe.Continue reading...

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