cause celeb

Tostitos Rallies Football Fans, Celebs to Welcome Home US Troops

Posted by Dale Buss on December 14, 2012 05:01 PM

If ever a non-alcohol brand has been associated with partying, it's Tostitos. The brand always promotes itself heavily for Super Bowl consumption and sponsors its own college-football bowl game, the Tostitos Fiesta Bowl, every year, including a campaign last year.

The Frito-Lay-owned sibling brand of Doritos also has associated itself with "homecomings" for U.S. military members over the last few years.

So now Tostitos, as you can follow along on its Facebook page, has joined those interests into a huge new promotion that combined partying and homecoming. It sponsored a football-field "surprise party" for selectd U.S. military veterans who only thought they had shown up to play a flag-football game for charity.

Instead, the 28 unsuspecting service men and women were greeted at the Cerritos College stadium near Los Angeles by more than 12,000 "fans", legendary college coaches Urban Meyer and Bobby Bowden, NFL veterans Kurt Warner and Marcus Allen, actors Owen Wilson and Eric Stonestreet, and chart-topping band Gym Class Heroes. And they all had their roles in the game.Continue reading...

chew on this

Tostitos Dips New Chip Into Super Bowl Snack Options

Posted by Sara Zucker on January 8, 2010 01:15 PM

Frito-Lay is launching the Tostitos Dipping Strip, just in time for the Super Bowl.

Touted as an ideal “delivery system” for dipping, the strips are longer than regular tortilla chips to avoid sauce-covered fingers, and thicker to prevent them from breaking.

Snack brands must keep up with the ever-changing needs of consumers, especially during football season.

More than 14,200 tons of chips are consumed on Super Bowl Sunday alone. In anticipation, Frito-Lay ran television advertisements for the Dipping Strips that aired during the Tostitos Fiesta Bowl this week. Frito-Lay products were also seen in almost every frame of the event.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements