Posted by Mark J. Miller on November 16, 2011 11:31 AM
Feathers ruffled, Kellogg had contacted the tiny nonprofit Maya Archaeology Initiative back in August to tell it to stop using its toucan logo because it supposedly too closely resembled Toucan Sam of Froot Loops cereal fame. As the president of the nonprofit, Dr. Francisco Estrada-Belli, commented, “This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians."
Kellogg has apparently unruffled its feathers as the two sides resolved the trademark flap “amicably,” according to the Detroit Free Press. In fact, the little bit of stress for the people involved in MAI may have paid off big-time for the organization.
"After conversations with MAI to better understand how they intend to use this design, we worked with them to identify an approach to revise their trademark application that will enable them to continue using their logo for their not-for-profit fundraising efforts," stated Kris Charles, Kellogg's vice president for global communications and philanthropy, in an email to the Battle Creek Enquirer.
What's more, Kellogg “is contributing $100,000 to help launch one of the MAI's priority projects to improve the lives of the Maya people in Central America,” the Free Press reports, and the company “will also be featuring major Mayan accomplishments and a link to MAI's website on Kellogg's Froot Loops cereal boxes next year.”Continue reading...
week in review
Posted by Michael Waltzer on August 26, 2011 04:01 PM
Our most-read blog posts of the past week include Kellogg Suing Over Toucan Sam, Miracle Whip, Chevy, and more:
#1 Kraft’s Miracle Whip Campaign Under Fire From Anti-Divorce Activists
#2 America's Most Popular Brands: The Bloomberg Businessweek List
#3 Kellogg Suing Nonprofit Over Toucan Logo
#4 Chevy Wants to Be Like Apple -- and Now Disney Too
#5 Sharpie YouTube Takeover Expands Brilliant Customized Strategy
#6 Kraft Seeks Emotional Triggers to Purchase
#7 Flash Mob Trend Spawns A New Social Media Industry
#8 At the Movies: Spy Kids 4D Uses Unique Marketing Stunt: Smellketing? Prodormotion?
#9 Social Media, Online Travel’s Shangri-La
#10 MGM Blowing Up Brand New Vegas Hotel?
Posted by Mark J. Miller on August 24, 2011 12:03 PM
It looks like the Kellogg Co. wants to corner the market on toucan logos. A California nonprofit has a toucan in its logo and the cereal maker is so worried that it might look too much like Toucan Sam from Froot Loops and related games that it is taking legal action.
The group, the Maya Archeology Initiative, begs to differ, of course. "MAI's trademark is made up of iconic images," said Sarah D. Mott, legal counsel for the nonprofit, according to the Battle Creek Enquirer. "Its toucan is based upon a realistic toucan endemic to Mesoamerica. Kellogg provides sugary cereal and entertainment through Toucan Sam, his cousins and a make-believe world that pretends to reflect something real."Continue reading...