The Pepsi Taste Challenge is Alive and Well and Living in Canada

Pepsi Canada took a big risk back in 1976 when it challenged consumers to a blind taste test, hoping that they’d not only top rival Coke but also that some of those folks who generally purchased Coca-Cola would surprise themselves and choose Pepsi.

Well, it worked then and the company hopes that it will keep on working this summer. PepsiCo Beverages Canada has announced that it is touring the nation this summer to administer the test to 1.5 million consumers at more than 1,000 events across the land.

With all this energy being thrown into it, Pepsi has gone ahead and renamed the promotion the Pepsi Ultimate Taste Challenge, which makes one wonder how they can possibly top that in the future.

Since 1976, the company has given nine million taste tests and this summer’s taste tests will feature the use of new technology, more than a thousand local events, and tricked-out semi-trailer crossing the country.Continue reading...