Social media has long been a digital driver for the hybrid sport/entertainment brand that is World Wrestling Entertainment. WWE now boasts more than 73 million Facebook fans, 30 million Twitter followers, one billion video views on YouTube and an average of 50 trending topics weekly on Twitter. 

Now WWE has tapped social video startup Tout to leverage and amplify WWE’s assets including television, live events, digital and print. The partnership has helped the WWE garner 100 million fans globally. One of them — 27-year-old Alex Guerrero, Jr, from San Antonio, Texas — became WWE's 100 millionth fan, winning a free trip to Monday Night Raw’s 1,000th episode on USA Network, which is broadcasting live tonight from St. Louis, Mo.Continue reading...

The Daily Mail repeats "wild rumors" that P&G is planning to bid for Unilever.

Australia reverses ban on gay safe-sex ads.

Eastman Kodak launches recyling program.

Google launches +1 button as Twitter introduces one-click follow button.

Groupon expands real-time deals to New York and San Francisco as Google Offers goes live in Portland, OR.

Pfizer scores with soccer-themed web game in the UK.

Shaquille O'Neal announced his retirement from the NBA on Twitter, using video from new startup Tout.Continue reading...