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Chrysler and Fiat merge management structure.Continue reading...

It’s almost here – it really, really is. The cavalcade of new Chrysler products that will redefine the brand, that is.

Yes, folks, Chrysler is replacing its entire model lineup with a commitment to all-new or significantly improved vehicles. Repopulating the cupboard has been a brand promise since shortly after Fiat and the U.S. government took over the company last year, and Fiat CEO Sergio Marchionne apparently is actually, finally, close to fulfilling his vow.

Chrysler’s marketing staff will be among the happiest people to see the stream of new products begin, because it’s difficult to go almost a year and a half trying to maintain the attention of consumers with “Coming soon! Promise!”

In fact, Chrysler marketer Tim Kuniskis told auto journalists at a 2011 preview event last week in San Francisco that the brand is "tougher to define" than Jeep and Dodge.Continue reading...