brand news

In the News: Amazon, Boeing, McDonald's & more

Posted by Dale Buss on July 14, 2011 09:00 AM

In the News

Amazon aims to re-write tax policy for the internet era.

American Electric Power scraps plan for carbon capture at plant.

Australia carbon tax finds resistance.

Boeing clears tests of 787 Dreamliner with All Nippon Airways and meets with AMR to Airbus.

Borders on brink of liquidation.

Carrefour experiences weakening in profit.

Chrysler and Fiat merge management structure.Continue reading...


"Tough to Define" Chrysler Says Product Wait is Finally Over

Posted by Dale Buss on November 15, 2010 03:00 PM

It’s almost here – it really, really is. The cavalcade of new Chrysler products that will redefine the brand, that is.

Yes, folks, Chrysler is replacing its entire model lineup with a commitment to all-new or significantly improved vehicles. Repopulating the cupboard has been a brand promise since shortly after Fiat and the U.S. government took over the company last year, and Fiat CEO Sergio Marchionne apparently is actually, finally, close to fulfilling his vow.

Chrysler’s marketing staff will be among the happiest people to see the stream of new products begin, because it’s difficult to go almost a year and a half trying to maintain the attention of consumers with “Coming soon! Promise!”

In fact, Chrysler marketer Tim Kuniskis told auto journalists at a 2011 preview event last week in San Francisco that the brand is "tougher to define" than Jeep and Dodge.Continue reading...

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