2014 Brandcameo Product Placement Awards

brand news

In the News: Nike and Oakley Drop Pistorious, Tiffany vs Costco Heats Up

Posted by Shirley Brady on February 18, 2013 05:31 PM

Brands to Watch

Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.

Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).

Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.

Carnival cruiseship fire blamed on fuel line leak.

China vows to crack down on "malicious" trademark registrations.

Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.

Amway quietly builds brands and racks up sales.

BP prepares to go to court over Gulf spill.Continue reading...

brand collaborators

Disney on Slice: Kraft and Disney Duet on Skates

Posted by Barry Silverstein on January 11, 2011 02:00 PM

Grilled cheese sandwiches are an acknowledged staple of many children's diets. Disney is arguably the best-known kiddie brand on the planet. So it's only natural that the two should come together somehow.Continue reading...

brandcameo

Pixar's Latest Faux Brand: Allinol, Coming to 'Cars 2'

Posted by Abe Sauer on November 30, 2010 01:30 PM

The trailer for Pixar's sequel to Cars — called, wait for it, Cars 2 — is out and it's full of brands. Except, in keeping with Pixar tradition, those brands are not real. One product-placed "brand" in particular is all over the place, but what does it mean?Continue reading...

kiddie brands

Barbie Helps Mattel Take Calculated Bet on Monster High

Posted by Barry Silverstein on August 26, 2010 04:30 PM

It doesn't seem like 2010 will be tough for the world's largest toymaker. Mattel should hit $6 billion in sales, and profits should increase over 40%. The company's stock price is currently more than twice what it was 12 to 18 months ago.

But Mattel CEO Robert Eckert takes nothing for granted. He sees 2010 as a challenging year because of rising costs, a falling euro (Mattel sells 46% of its toys outside the U.S.), and strong competition from its chief rival, Hasbro.

One of the big challenges that will determine Mattel's success, Eckert tells SmartMoney, is whether the toy company can "create new intellectual property that goes quickly beyond toys." He says Toy Story 3 is "a movie that toys are based on. Here, we'll start with toys and turn it into entertainment if all goes well."

Mattel's next big bet, Monster High (above) is unusual — it's not based on a TV, book, movie or other entertainment property, but it's an entirely original, standalone line.Continue reading...

brand news

In the News: BP Faces Criminal Probe

Posted by Shirley Brady on June 1, 2010 05:00 PM

Reuters goes inside the war room at BP, which embarks on diversion strategy and retains Dick Cheney's former PR head, while US Attorney General Eric Holder promises a criminal investigation and public outrage like this ramps up. President Obama also vowed today to tighten laws to avoid a similar catastrophe, which made the New Yorker (right).

Toys R Us gears up for Toy Story 3, for which Disney is selling tickets within Facebook.

McDonald's launches campaign as official restaurant of 2010 FIFA World Cup.Continue reading...

brand news

Headline Roundup: UnLabor Day Edition

Posted by Peter Feld on September 4, 2009 09:37 AM

US unemployment is up to 9.7%, but pace is seen as slowing. [Washington Post]

The stimulus worked [Washington Post], and August retail numbers contain hints of an upturn [WSJ].

Departure of chief exec Kai-Fu Lee is a setback for Google in China. [NYT]

Proctor & Gamble to sponsor US Olympic teams in 2010 and 2012. [WSJ]

T-Mobile uses Google's Android platform to launch a pay-as-you-go cell phone. [Brand Republic]

(More: Facebook follies, Verizon controversy, Disney.) Continue reading...

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