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At the Movies: Independence Day for Product Placement King Tom Hanks

Posted by Abe Sauer on June 30, 2011 06:30 PM

We've already looked at the Chevy tie-in for Transformers 3 and noted how the film is the third installment in a trifecta of films — with Fast Five and Cars 2 — that make automakers squeal with delight.

So let's look at what else is hitting theaters this Independence Day weekend, including product placement champ Tom Hanks' new joint, and the Ford viral tie-in that managed to win out despite the timing.Continue reading...

Pixar Studios: A Sneak Peek Inside the House that Steve Jobs Built

Posted by Shirley Brady on February 10, 2011 01:30 PM

The New York Times' Carpetbagger Oscar blogger (aka arts reporter Melena Ryzik) takes a tour of Disney's Pixar studios, once again up for numerous (six, to be exact) Academy Awards — including a Best Picture nomination for Toy Story 3.

Besides the fun elements of a workplace devoted to firing up kids' imaginations through visual storytelling, it's a fascinating look at a corporate culture based on accidental meetings, hypercreativity and collaboration. And one very big chair.

brand news

Brands to Watch: Chevy Volt, Disney, MySpace, and more

Posted by Shirley Brady on November 18, 2010 06:30 PM

Brands to Watch

Airbus wants Rolls-Royce to pay up for engine woes.

Babies "R" Us introduces Lazoo!, a private-label children's lifestyle brand.

Baskin-Robbins aims to revive brand in Australia.

Chevrolet Volt picks up another car of the year award, from Green Car Journal.

China Unicom to launch own smartphone brand.

Disney will produce up to 20 ads to lobby for a Best Picture nod for Toy Story 3.Continue reading...

kiddie brands

Lego Promotes Toy Story with 3D

Posted by Shirley Brady on July 30, 2010 11:00 AM

Lego just released its first 3D spot for cinemas to promote its Toy Story 3 collection. Even without 3D glasses, it's worth checking out.


Toy Story 3: The Apple Of Pixar's Eye

Posted by Abe Sauer on June 21, 2010 02:00 PM

Brandchannel has already reported on the Apple product placement "Easter egg" in this week's number one film, Toy Story 3 (above). But were there any more? Now that Pixar is a Disney company, was the third film in the series loaded with profit-generating product tie-ins? Don't miss our latest Brandcameo analysis, detailing product placements in the third part of the Toy Story trilogy, the #1 movie at the box office and the biggest-grossing debut for Disney's Pixar studio.

brand news

In the News: Comcast-NBC + more

Posted by Shirley Brady on June 21, 2010 08:00 AM

Comcast-NBC deal raises concerns in the U.S.

Facebook looks to boost ads; 500 million user benchmark tipped in new movie marketing?

Jeep "slowly" relaunches the Grand Jerokee.

Tiger Woods' lost endorsements cost IMG $4.6 million last year, according to CNBC.

Toshiba enters e-reader fray.

Toy Story 3 tops box office in biggest opening weekend for Disney Pixar.Continue reading...

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