Posted by Dale Buss on December 12, 2014 01:33 PM
Honda touched a sonorous chord with U.S. consumers with its year-end holiday TV campaign featuring nostalgic cartoon characters in modern roles, hanging around dealer showrooms and touting Honda vehicles.
The Happy Honda Days ads were the brand's way of attempting to break through the huge pack of automotive year-end promotions that have become as dependable in November and December as Starbucks' Christmas flavors.
Now, just in time for Christmas, Honda marketers have taken this same endearing cast of cartoon characters and put them in designed-for-social videos, and for a good cause.Continue reading...
what girls want
Posted by Sheila Shayon on November 10, 2014 11:48 AM
Research has shown that girls who play with fashion dolls see fewer career options for themselves than boys. A fashion doll is sold every 3 seconds—which is why GoldieBlox is expanding into dolls with an anti-Barbie doll based on its namesake Goldie character. She is ready to take on Bob the Builder, Bill Nye the Science Guy and Jimmy Neutron, as well as Lego’s Friends line for girls.
As founder Debbie Sterling, a mechanical engineer, tells brandchannel, GoldieBlox was born to "disrupt the pink aisle" and make engineering accessible and fun for young girls. GoldieBlox’s tagline is “Other dolls are built for fashion. Goldie is built for action.”Continue reading...
Posted by Sheila Shayon on October 21, 2014 09:31 AM
Toys"R"Us is under fire for stocking a line of action figures based on the Emmy Award-winning TV series, Breaking Bad.
“After all, nothing quite says holiday shopping like a bendable, fully costumed figurine of Walter White—the murderous chemistry teacher turned crystal meth manufacturer—and Jesse Pinkman, his former student and current bag man,” TIME quipped.
“And you want accessories? We’ve got accessories—including a duffle bag stuffed with imaginary cash and a plastic bag of, yes, faux crystal meth for White.”
It all started with a Florida mom's Change.org petition, which gathered thousands of signatures.Continue reading...
brands under fire
Posted by Sheila Shayon on October 9, 2014 02:11 PM
Greenpeace has scored another major victory in its savvy social- and content-driven lobbying of brands.
Lego announced today it will not renew its marketing contract with Shell, ending a partnership that dates back to the 1960s.
The environmental activist group targeted the world’s largest toymaker with a petition and a brilliantly-executed campaign: a YouTube video of a pristine Arctic environment, constructed from 265 pounds of Lego bricks and characters, becoming slowly submerged in oil.
Titled "Everything is NOT Awesome" in reference to The Lego Movie's "Everything is Awesome" anthem, the video (which linked to a petition) has garnered nearly 6 million views to date.Continue reading...
Posted by Mark J. Miller on September 5, 2014 04:22 PM
Brick by brick, business deal by business deal, LEGO built itself into a toy-manufacturing juggernaut this year so much that it now has passed Mattel to be the world's toy sales leader.
The rise became official in the first half of the year as LEGO rode the success of The LEGO Movie to $468 million in sales at the box office and all of the related merchandise sales. In the first six months, its revenue rose 11 percent, the Wall Street Journal reports.
Conversely, the broad portfolios of Mattel and Hasbro have hurt the brands' overall standing, Bloomberg Businessweek reports. The former has taken a hit with its Barbie products while Hasbro’s board games are sliding. LEGO, meanwhile, is devoted to pretty much one product with many variations on the theme.Continue reading...
Posted by Mark J. Miller on August 14, 2014 01:42 PM
NASA isn't the only space program in jeopardy. Japan, for one, is also trying to re-engage young minds with the fascinations of space using a tried and true method: Hello Kitty.
The iconic figure, which is celebrating its 40th birthday, has created billions of dollars in revenue for its owner, Sanrio, and Japan hopes that its internationally-recognized animated toy will drive the same kind of cultural interest for its space program.
To get more private companies interested in using satellites, the government has invested $40 million toward the project, Reuters reports. The satellite carrying the 1.6-inch Hello Kitty figurine was fine-tuned over a couple of months of experimentation and is about the size of a garbage can.Continue reading...
brands under fire
Posted by Sheila Shayon on July 29, 2014 02:19 PM
As part of an ongoing effort by Greenpeace, more than 50 children protested today outside Shell’s London headquarters, building three massive LEGO Arctic animals while Greenpeace volunteers and parents looked on. The peaceful protest, which has spread to the US, is in response to LEGO's partnership with Shell on branded block sets that have been sold at gas stations in 33 countries—one of the largest promotional lines that LEGO has ever produced.
Since 2012, Shell's Arctic program has been under fire by environmental NGOs and regulators as its two drilling vessels, Noble Discoverer and Kulluk, both failed to meet pollution limits set by the US Clean Air Act. Nearly 700,000 people have signed a Greenpeace petition calling on the toy maker to end its deal with the oil brand.
“Children are leading this playful protest because global warming, and what’s happening in the Arctic, is an enormous threat facing all children,” said Elena Polisano, Arctic campaigner at Greenpeace, in a press release. “LEGO is adored by kids, and it has a responsibility to look out for them. It’s unethical for LEGO to partner with any company that’s threatening kids’ future. LEGO’s endorsement of Shell is incredibly damaging because it helps Shell hide its role in the threat to the Arctic.”Continue reading...
what girls want
Posted by Sheila Shayon on July 1, 2014 02:22 PM
With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups.
Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."
Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...