retail

Brands Anticipate 11/11 Singles Day Bonanza Thanks to Alibaba

Posted by Sheila Shayon on November 7, 2014 03:59 PM

China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.

Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.

Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...

brand news

Brand News: The Queen Tweets, P&G to Cut Duracell and more

Posted by Dale Buss on October 24, 2014 09:21 AM

TOP STORIES

Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.

P&G plans to exit Duracell brand.

AMC Networks acquires nearly half of BBC America.

Amazon misses expectations with holiday forecast, depressing stock price.

Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...

retail

Toys"R"Us Backs Down on Breaking Bad Toy Line [Updated]

Posted by Sheila Shayon on October 21, 2014 09:31 AM

Toys"R"Us is under fire for stocking a line of action figures based on the Emmy Award-winning TV series, Breaking Bad.

“After all, nothing quite says holiday shopping like a bendable, fully costumed figurine of Walter White—the murderous chemistry teacher turned crystal meth manufacturer—and Jesse Pinkman, his former student and current bag man,” TIME quipped.

“And you want accessories? We’ve got accessories—including a duffle bag stuffed with imaginary cash and a plastic bag of, yes, faux crystal meth for White.”

It all started with a Florida mom's Change.org petition, which gathered thousands of signatures.Continue reading...

celebrity brandmatch

Heidi Klum Expands Brand by Taking Over Elle Macpherson's Lingerie Gig

Posted by Mark J. Miller on October 17, 2014 02:25 PM

As brand ambassadors go, supermodel Elle Macpherson has been identified with lingerie for years—25, in fact, working with New Zealand manufacturer Bendon to develop an eponymous line that has been available worldwide in a reported $150 million deal.

Now the 50-year-old and Bendon are parting ways, with another blonde model taking over as the face of its lingerie line: Heidi Klum, who has helped keep herself in the spotlight by hosting Project Runway since its debut in 2004.

As a result, Elle Macpherson Intimates will become Heidi Klum Intimates in January, but Macpherson will keep the naming rights to her three underwear labels, while Bendon keeps the rights to all of the designs.Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

branded content

Branded Content Watch: Chivas Regal's $1M Pitch and more

Posted by Abe Sauer on October 3, 2014 12:02 PM

The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.

The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign." 

The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

ad watch

Ad Watch: Mountain Dew's Call of Duty, HTC, Apple, Holiday Campaigns & more

Posted by Shirley Brady on November 4, 2011 07:35 PM

For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).

Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...

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