Interbrand IQ: The Best Asian Brands Issue

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Shaq Helps Harbin Beer Put Full Court Press On New NBA Partnership

Posted by Abe Sauer on May 21, 2012 02:57 PM

As the NBA playoffs shift into high gear, the NBA's new beer partners in China are hoping business, and their brands, do likewise. Indeed, the most prominent of the NBA's new beer brand partners, Harbin Brewery, is stepping up, giving 110 percent and leaving it all on the court to peak at the right time and finally get the consumer respect it deserves.Continue reading...

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