If you haven’t noticed the staying power of flash mobs, many organized by brands looking to generate some viral buzz — well, lucky you. They're everywhere.

Earlier today we noted some up and coming Disney stars promoting themselves with an Apple Store mini-flash mob. T-Mobile in the UK has been particularly fond of them — but can Glee also be blamed for this?

The FOX hit series' recent extended episode featured a flash mob breaking out in the middle of the mall, dancing to the song Barbra Streisand by Duck Sauce. As is typical with flash mobs, it starts with just a few characters, and builds up until the floor of the mall is covered in dancers and the whole thing ends up on YouTube, Facebook, Tumblr and Twitter.Continue reading...

In a move reminiscent of H&M's collaboration with Swedish fashion blogger Elin Kling, Ralph Lauren's Big Pony men's fragrance collection is promoted in this short film, The Law Of Seduction, starring Rumi Neely and her photographer boyfriend Colin Sokol, who shoots the images on her blog, Fashion Toast.

The designer is also supporting The Michael J. Fox Foundation for Parkinson's Awareness Month by donating 100% of the proceeds of limited-edition jewelry for men ($95 dog tags) — watch the spot below.Continue reading...