Posted by Abe Sauer on February 3, 2012 10:15 PM
This weekend's Super Bowl provides the opportunity for many trying to get out the message. It's a marquee event for auto, fashion, soda, real estate, and breakfast brands. It's a chance to see the new VW-Star Wars love-in.
This year, as the East Coast teams remind us all how deplorable the New York-Boston rivalry is, the West Coast's Hollywood players will be hitting audiences with trailers for the year's upcoming tent-pole titles. A little look at the trailers in store for Super Bowl Sunday beginning with Marvel's teaser of its Super Bowl trailer for The Avengers at top. (Nobody tell Marvel that it already released a full 2-minute Avengers trailer.) Continue reading...
games people play
Posted by Michael Waltzer on November 7, 2011 05:45 PM
Proof that video game trailers are as big a deal as a new movie opening? The trailer above, promoting EA's Need for Speed game (in stores Nov. 15), is seen "through the eyes of Michael Bay." EA tapped the Hollywood action director's special way with SFX to amp up the buzz for the new game, and — from the sound effects, to the cinematography to the close-ups to the visual effects — Bay delivers everything an action fan, movie or gaming, would want in a movie trailer.
But even bigger is the video game launching at midnight tonight, Call of Duty: Modern Warfare 3, which brings out some other entertainment big guns: Avatar star Sam Worthington, comedy actor Jonah Hill, and even the Orlando Magic's Dwight Howard. The trailer, which you can watch below, features Jonah and Sam in a live action version of the game.Continue reading...
Posted by Michael Waltzer on June 20, 2011 05:45 PM
"Is this another Muppet trailer parody? Why don't we just show a real trailer? I mean, what are we hiding? Did we make the movie in Swedish or something?" says Jason Segel in Being Green — the third (and final?) fake trailer for The Muppets movie (above), this time parodying the new Green Lantern movie.
Just two days after its release, there's finally an official trailer for the new Muppet movie.Continue reading...
Posted by Michael Waltzer on May 19, 2011 05:30 PM
Trending on YouTube the past few days may be the greatest pitch of a man's entire life – by using movie-style marketing. Posted on YouTube only three days ago, and with 2.9 million views so far, it’s safe to say the marketing-style proposal worked.Continue reading...