brand and bottle
Posted by Abe Sauer on April 11, 2012 04:58 PM
Maybe the most telling thing about the story of the Three Fat Guys wine label is that the trio of Green Bay Packers linemen behind the label did it "with the help of Packers cornerback Charles Woodson, who has his own wine label, 'TwentyFour.'" Packers icon Brett Favre's wine has, of course, long been available in Cabernet, Merlot and Chardonnay varietals. ($24; "… shipping to WI address only.")
Winemaking is the new vanity undertaking for celebrities unwilling to launch their own "scent." Even thrash metal rock band Slayer has announced it will release its own wine. It is named "Reign In Blood." Yes, the wine party has come to an end. It was fun. Continue reading...
Posted by Shirley Brady on November 24, 2011 05:15 PM
Coca-Cola's global holiday campaign will once again revolve around music, with British pop star Natasha Bedingfield. Now available on iTunes, her 2011 holiday anthem, "Shake Up Christmas" (a tune popularized last Christmas by the Grammy Award-winning band Train), has been recorded in six languages.
Additionally, Coca-Cola is introducing new television spots, online and mobile experiences, in-store promotions and packaging. A mobile app lets fans create and share personalized Christmas greetings by cropping a photo into a dance performance to ‘Shake Up Christmas,’ as well as a Facebook gaming application, customized Christmas wallpaper and ringtones.
Watch more of the campaign below — an extension of the global marketing platform "Open Happiness" — below. is set to launch this month in over 90 countries across the globe.Continue reading...
search and destroy
Posted by Shirley Brady on November 7, 2011 02:16 PM
Google officially launched brand pages on Google+ today, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):
"Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."
Charter branded G+ pages at launch showed the array of business-hosted pages possible:Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on July 15, 2011 05:30 PM
While nothing comes for free in economy class on U.S. airlines anymore – not even the peanuts – airlines are trying to woo business- and first-class customers by upping the quality of the complimentary wine they serve en route.
The Associated Press reports that United, American and Delta are among the airlines that have sommeliers to pick out the wines that passengers in the expensive seats will sip, taking into account such factors as reduced sense of taste and smell in flight, menu pairings and the flight’s destination.
Delta is also training its flight attendants to be able to talk knowledgeably with passengers about in-flight wine options. Flying coach? No sommelier here, and be prepared to pay for your plonk.Continue reading...