ready for takeoff

Spirit Airlines: No Longer Content to be the Honey Badger of Brands

Posted by Mark J. Miller on May 7, 2014 03:17 PM

Spirit Airlines may be a discount airline but it has received plenty of press in recent years for all of the fees (or as Spirit likes to call it, "optional services") it has charged customers, such as a fee for printing a boarding pass at the airport, or cost-cutting that shoehorns a dozen extra seats than competitors within the same size plane.

That kind of move has "won" the brand such accolades as being the only U.S. carrier on the World's Worst Airlines and the worst-performing U.S. airline. It has been recognized for hiring the "rudest flight attendants" and being the "most complained about" airline. It has inspired such venom that customers have formed Boycott Spirit Airlines and Spirit Airlines Sucks groups, not to mention the requisite nod by The Onion.

Yet none of that seemed to bother its leadership team. Being the honey badger of brands for just not giving a damn was a badge of dishonor that Spirit wore proudly—or at least wore—until now.Continue reading...

brand strategy

Twitter Stays Competitive in Tech Industry with Twitter University Training Platform

Posted by Sheila Shayon on August 14, 2013 12:52 PM

Recruiting—and keeping—top talent in the tech industry is a seriously competitive task, and one that is top of mind for companies like Twitter, Facebook and Google. 

Now, Twitter is taking training into its own hands with the introduction of Twitter University, a destination to help build the technical skills of its engineers. To do so, the microblogger recently acquired Marakana, which focuses on open-source training for programming skills. Twitter employees will teach curriculum designed by Marko and Sasa Gargenta, founders of Marakana. 

“Our passion has always been to help people get better at what they do by taking a holistic approach to learning,” writes Markana. “Over the past decade at Marakana, we've developed courses on Android, Java, HTML5, Scala, Python, Hadoop, jQuery and others, often being the first to provide training on these cutting edge technologies.”Continue reading...

chew on this

McDonald's Rolls Out Calorie Counts on US Menus

Posted by Dale Buss on September 12, 2012 05:17 PM

McDonald's continues to look less and less like a food-police "Most Wanted" corporation with a rap sheet to match its notoriety. Instead, the global fast-food leader keeps adding to its shift toward better-for-you fare and toward making healthier food not only accessible to its customers but palatable as well — even including the health of its own employees.

Today, McDonald's USA announced a number of nutrition initiatives, including the news it's adding calorie counts on restaurant and drive-through menus nationwide starting Monday and introducing menu items next year in line with the latest obesity-targeting federal dietary guidelines.

"We recognize customers want to know more about the nutrition content of the food and beverages they order," McDonald's USA president Jan Fields stated in a press release. As the Associated Press notes, "The move comes ahead of a regulation that could require major chains to post the information as early as next year. 'We want to voluntarily do this,' Fields told AP. 'We believe it will help educate customers.'"Continue reading...


hhgregg Turns to the Beatles for "Help!" with Branding

Posted by Barry Silverstein on June 1, 2011 11:30 AM

Beatlemania is back — without the hordes of screaming teenagers.

The midwest US retailer specializing in appliance and electronics sales called hhgregg (pronounced "h-h-gregg," the brand uses all lowercase letters to distinguish itself) has licensed the Beatles' song, "Help!" as the cornerstone of its new branding campaign.

With the tagline of "We Help," the campaign's goal is to highlight the chain's sales staff and emphasis on customer service. The move comes as its competition is tougher than ever.Continue reading...

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