Posted by Abe Sauer on November 5, 2009 04:45 PM
According to the Motorcycle Industry Council, the number of American households that own motorcycles jumped 26% between 2003 and 2008. This trend is global, evidenced in a recent Harley Owners Group (HOG) in Beirut. But no rider group is growing faster than women, which increased from about 9% of the total in 2003, to more than 12% in 2008. Hollywood has taken notice.
Harley-Davidson, well aware of the trend, has partnered with celebrities like star fitness trainer Jillian Michaels and singer-songwriter Jewel in a recent advertising spread in upscale glossy mag Vanity Fair. The move accents Harley's dedicated resources such as its Women Riders web presence.Continue reading...