brand news
Posted by Dale Buss on April 4, 2012 09:01 AM

AT&T faces possible union walkout.
Ally promotes financial literacy.
Audi, BMW and Mercedes-Benz reap luxury-sales gains in China.
Burger King plans to go public again in surprise move, selling $1.4 billion stake.
Coca-Cola remains UK's top grocery brand.
Delta counters industry gloom with late-March surge.
Facebook countersues Yahoo in patent spat.
Fisker debuts new plug-in as manufacturing plans hang in doubt.
Groupon hit with shareholder suit.Continue reading...
More about: Brand News, AT&T, Ally, American Airlines, Apple, Audi, BMW, BSkyB, Burger King, BK, Coca-Cola, Delta, Facebook, Fisker, Google, Groupon, Invisible Children, Kony 2012, Kraft, Trayvon Martin, Mercedes-Benz, MolsonCoors, NBC, News Corp., Nissan, Nokia, P&G, Paramount, P.F. Chang's, Pei Wei, Pfizer, Samsung, StarBev, Time Inc., Total, US Airways, Yahoo, YouTube
trademark wars
Posted by Abe Sauer on March 29, 2012 10:05 AM

Two days ago we reported that the mother of Florida teen shooting victim Trayvon Martin had applied to trademark terms related to his name, which was picked up by Yahoo and other outlets. In that report, we specifically took the position that the move was a "smart" move by a grieving mother to protect her son's name.
Now, another trademark application proves how wise Martin's mom was. And yet, did she make a mistake by not beefing up her trademark application?Continue reading...
brand news
Posted by Dale Buss on March 28, 2012 09:00 AM

Vows review after captain goes berserk in mid-air (and a New York Post punning cover).
Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.
Foxconn banks on Apple future with Sharp investment. And in other news:
Airbus faces more woes as A380s abandon flights.
BATS chairman plans to give up post.
Bank of America turns focus to overseas markets.
Budweiser snags naming rights at Texas Rangers' center field.
EBay targets growth in India.
Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.
GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...
More about: Brand News, A380, Airbus, BATS, Bank of America, Budweiser, Chevrolet, eBay, EVs, Foxconn, FTC, Fox, GM, Goldman Sachs, Harry Potter, Interpublic, Jamba Juice, JetBlue, Magic Johnson, Los Angeles Dodgers, MLB, New York Post, Trayvon Martin, Nokia, Omnicom, Princeton Review, RockYou, Sharp, Ben Stiller, Tyson, Wendy's, Zipcar
trademark wars
Posted by Abe Sauer on March 26, 2012 09:11 PM

As if there wasn't enough animosity, misinformation and outrage to go around in the Trayvon Martin case, now the dead boy's mother is moving to trademark her son's name.
According to the Associated Press,
(A)n attorney for Martin's mother confirmed that she filed trademark applications for two slogans containing her son's name: "Justice for Trayvon" and "I Am Trayvon." The applications said the trademarks could be used for such things as DVDs and CDs. The trademark attorney, Kimra Major-Morris, said in an email that Fulton wants to protect intellectual property rights for "projects that will assist other families who experience similar tragedies." Asked if Fulton had any profit motive, the attorney replied: "None."
Some might argue that the trademark applications have nothing to do with innocence, guilt, or the character of the grieving family; this is just how things are done in America now and those looking for ulterior motives probably understand outrage more than trademark law.Continue reading...
in the spotlight
Posted by Abe Sauer on March 21, 2012 02:16 PM

As the tragic story of Trayvon Martin picks up steam, Skittles has (unintentionally) taken on the role of brand representative for a movement.
Taste the rainbow… of social justice.Continue reading...