branded media

Brands Find Inspiration and New Partnerships in Creative Cinema

Posted by Sheila Shayon on April 29, 2013 05:08 PM

Canon is giving the public a chance to direct in “Project Imaginat10n.” Helmed by Ron Howard and daughter Bryce Dallas Howard, filmmakers of all skill levels can join five celebrity directors—Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy—in directing short films inspired by 91 Project Imaginat10n winning photographs. 

The third annual program found inspiration after it charged Howard to use crowdsourced photos for a short film project, when you find me, which was directed by his daughter. This year, aspiring directors can submit photographs that fit into 10 themes, including character, mood, backstory and obstacle. The contest is the brand's latest installment in its Long Live Imagination campaign.

Howard is no stranger to marketing, as the famous director has often expressed his appreciation for the industry and its tendency to be "wide open" to creative ideas. For a brand like Canon, the marriage between producing traditional films in an untraditional way is helping it set itself apart from its digital competitors.Continue reading...

start your engines

Nissan Leaf Blows into America (and Tribeca Film Festival)

Posted by Dale Buss on April 20, 2011 05:00 PM

It’s been a long wait for the truly enlightened automotive consumers among us, but Nissan has assured America that we finally will be able to buy its Leaf all-electric vehicle in some volume. And Nissan is reminding us what Leaf is all about with a new ad campaign, above.

Everything about Leaf’s painfully slow introduction — opening “reservations” to handraisers around the US, state by state, and forming a queue of sorts to purchase the trickle of cars that have come in at first — is designed to build buzz, anticipation and acceptance as Nissan bulks up its production capabilities.

But in the process, Nissan also risked Leaf getting lost in the auto-marketing shuffle, as we pointed out yesterday.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

that's entertainment

AmEx Crowdsources Indie Films

Posted by Sheila Shayon on June 2, 2010 12:00 PM

The latest example of major brand turning to consumers for content and connection is American Express, which has entered the UGC arena with My Movie Pitch.

Watch the clip above for advice, then upload your (max.) 60-second movie pitch here through June 24th to compete for a chance to have your completed film debut as an 15-minute short film at New York's AmEx-sponsored Tribeca Film Festival in 2011.

There will be two rounds of competition with five finalists from each judged by viewers and a panel of directors from the Tribeca Festival. The winners will receive an American Express Filmmaker’s Toolkit, which includes an HD video camera, a laptop and a movie editing software package.Continue reading...

that's entertainment

Hollywood Studios' Indie Jones

Posted by Sheila Shayon on April 26, 2010 03:39 PM

The economic downturn has reshaped the movie business, particularly independent film studios. Distributors such as Miramax, New Line Cinema, Picturehouse, ThinkFilm, and Warner Independent Pictures have all downsized or closed completely during this recession.

When the New York-centric indie film scene has flourished, largely due to DVD sales, a glut of smaller films flooded the market. Today’s rules are dictating a new kind of production and marketing ethos, personified by the recent Miramax release, A Single Man.

The film, directed by fashion designer Tom Ford, garnered only $9 million domestic box office, but Miramax—which is being sold by Disney—purchased the rights for substantially less. The studio spent modestly on promotion, and having garnered an Oscar nod for Colin Firth’s performance, expects to make a profit.

Indie cinema's forced frugality also appears to be seeping into the Hollywood way of doing things.Continue reading...

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