Posted by Dale Buss on March 15, 2013 09:14 AM
Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.
McKee Foods picks up Drakes brand from Hostess.
Chevy chooses McCann for global advertising account.
Boeing strongly defends Dreamliner.
Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.
Coke seeks world peace via vending machines.
Disney develops unique approach to India.Continue reading...
Posted by Dale Buss on February 27, 2013 09:09 AM
AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.
Twitter sees potential valuation soar as it mulls IPO.
Cablevision sues Viacom for making it run second-tier channels.
AMC is propelled by "The Walking Dead."
Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.
Asus plans aggressive push in U.S. PC market.
Boeing encounters lack of battery expertise as probe of Dreamliner drags on.
Facebook opens up its ad exchange to sell everything but Google.
GM CEO Dan Akerson requests no pay raise for second year in a row.
Huawei kicks off branding campaign at Mobile World Congress.
In-N-Out Burger is kept on track by heiress.
Kraft debuts theme of Velveeta as "liquid gold."
Macy's plans to intensify digital efforts and issues upbeat outlook.
Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...
Posted by Dale Buss on June 7, 2012 09:01 AM
PepsiCo wins fight with Coca-Cola in German court over bottle design.
Foxconn sees arrests after unrest at Apple plant in China.
Samsung names new CEO.
Alibaba foresees strong growth.
ASKY pan-African airline faces tough take-off.
Baker & Taylor signs e-books distribution deal with Harry Potter-based Pottermore site.
Bob Evans looks to restaraunt remodels and value pricing for sales traction.
Facebook faces scrutiny as it goes for younger kids as NASDAQ chief apologizes for stock exchange's role in IPO debacle.
Fanatics.com sports-apparel site valued at $1.5 billion.Continue reading...
Posted by Dale Buss on March 28, 2011 09:00 AM
Nikkei slips as another earthquake hit Japan Sunday, as Tepco head pressured to quit after costing shareholders $26 billion; fear of radiation and shortages drives panic buying of Japanese goods; auto industry suffers as Toyota, Honda and others stand to lose billions in revenue; and Wal-Mart reopens 12 quake-hit stores.
Google to launch in-app billing for Android; woos celebs to create themed channels on YouTube; and works on mobile payments as near field communications battle looms. CEO Larry Page, meanwhile, is working on cutting red tape and fostering internal communications.
BlackBerry-maker RIM is in "slow-motion decline," says WSJ, while acquires mobile tool developer.
Facebook is reportedly in talks to hire former White House press secretary Robert Gibbs; and updates Questions in boost for brands.Continue reading...
Posted by Dale Buss on February 9, 2011 12:00 PM
It’s been clearly established by ESPN, the NFL Network, CNBC, Fox Business and Fox News that guys are happy to sit in front of a television for hours at a time listening to other guys talk – and talk, and talk, and talk – about sports, money and politics.
Didn’t that have something to do with Kelsey Grammer’s pending divorce? But we digress.
Now, General Motors is betting that it also can get many of these same male TV viewers interested in watching another guy talk about other stuff, including cars, travel, food – even fashion.Continue reading...
Posted by Dale Buss on November 17, 2010 09:00 AM
Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.
Adidas makes big China push.
Amazon launches Amazon Studios, a $2.7 million fund to develop movies.
Apple's Steve Jobs reveals private side in just-released photos.
BMW rejects sales incentives as profits trump volume in US.
Boeing and Airbus waver on reworking small jets.
BP ignored warning signs in the Gulf of Mexico, according to new report.
Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...
Posted by Dale Buss on November 3, 2010 09:00 AM
The Republican Party won big in Tuesday’s elections, capturing a majority in the U.S. House of Representatives, neutralizing the Democratic Party in the U.S. Senate, seizing a handful of key governorships and state legislatures across the country and marking the ascendancy of the Tea Party. Among other industries, the shift has big implications for the branding and marketing community.
AOL revenue drops 26% on slumping ad sales.
Apple's iPad dominated 95% of the market for tablet computers last quarter.
Bugatti launches Veyron model in India, priced at $3.6 million.
Chase partners with DreamWorks for Megamind 3D movie.
Discovery Communications notches huge gains in ad sales.Continue reading...