Posted by Mark J. Miller on September 18, 2012 06:11 PM
Pepsi’s marketing gurus have been appealing to consumers through music seemingly for eons. Much of that perception is due to the success the soda maker has had in tying its name to the King of Pop, Michael Jackson. Even after the guy’s been laid to rest for more than three years, and earning more than ever, Pepsi is still celebrating its legendary association with the performer.
Back in May, Pepsi announced its deal with the Michael Jackson estate and Sony Music to an exclusive global marketing partnership that included featuring the Gloved One on a billion limited edition Pepsi cans released around the world, starting in China.
As part of its music-based global "Live for Now" platform, the Pepsi brand is reminding consumers that it's been 25 years since Jackson's iconic Bad album was released — an anniversary that director Spike Lee is marking with a documentary, and which Pepsi celebrated in late August in a concert with Billboard and singer Ne-Yo, who performed such hits as Closer from the album, which was released on Aug. 31, 1987.Continue reading...
in the spotlight
Posted by Michael Waltzer on October 24, 2011 06:36 PM
"Because the people who are crazy enough to think they can change the world, are the ones who do." This quote from Apple's Think Different commercial filled all of the ears of Apple employees as Tim Cook, Apple's new CEO, played the commercial's audio at Steve Jobs' company memorial on October 19th.
Apple last week closed its stores so employees worldwide could tune into a company-wide tribute to Jobs at Apple HQ in Cupertino, CA, which was recorded and is now posted on Apple's website.
The tribute began with Cook introducing Steve Jobs' wife, Laurene Powell Jobs. He went on to describe the many achievements of Jobs, including the Mac, the iMac, the iPod, the iPhone, the iPad, and PIXAR. Cook was constantly reminding the audience on how Jobs wanted to company to do "what was right," and not "what Steve Jobs would have wanted."Continue reading...
Posted by Abe Sauer on October 9, 2011 12:02 PM
One constant of the outpouring of grief over the death of Steve Jobs has been modified Apple logos, including creative use of apples in front of Apple stores. What few realize is that this capacity to fiddle with Apple's most recognizable bit of brand identity, and at the same time not lose any of that identity, speaks to the power of even the simplest element of what the Apple brand is.
But it wasn't always this way. The history of Apple's logo mirrors that of a brand that started off with promise, faltered at times, and went back to core principles to achieve global iconic status.Continue reading...
brand of crazy
Posted by Abe Sauer on October 8, 2011 11:59 AM
Who knew that Steve Jobs' iconic black turtlenecks came from St. Croix? Who cares? St. Croix, that's who — apparently the mock tnecks touted on its homepage are selling like hotcakes, with 20% of the proceeds going to the American Cancer Society. And if you think that's tacky, check out the Jobs tribute below.Continue reading...
in the spotlight
Posted by Abe Sauer on October 7, 2011 10:04 AM
Steve Jobs last gift to the Internet is pageviews, and an outpouring of creative tributes riffing on the Apple visionary (and logo).
The folks at Next Media Animation are no exception. The Taiwanese group behind all those wacky computer-animated takes on current events put together a poignant tribute to Jobs, reeled alongside a sincere statement that read, in part: "Steve Jobs made the world fall in love with and embrace technology. Much of what Next Media Animation does — indeed what any media company does — would be impossible were it not for Steve Jobs…. Apple and Steve Jobs have featured prominently in our animations. This was not due to enmity or ill will. It was because we admired him."
Indeed, NMA was not always so kind to Jobs, often depicting him as Darth Vader. A look back at some of those animations below.Continue reading...
Posted by Sheila Shayon on October 6, 2011 03:34 PM
Apple announced the death of Steve Jobs yesterday with a classy homepage tribute and these words: "Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."
Apple's board added in a separate statement, "Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve."
Among the many other moving tributes to the Apple co-founder's legacy:Continue reading...