UK Product Placement Study Finds Lack of Education By Broadcasters

A rather fascinating case study on product placement in the U.K. suggests that the recent relaxation of rules on the marketing practice may not be creating the free-for-all many critics feared.

NMG Product Placement, which has been measuring the practice since 1987, looked at the new Sky sitcom Trollied, which is set in a fictional Valco (hello Tesco!) supermarket — prime product placement territory. NMG found that, despite the producers' apparent efforts to secure paying placements, "no such deals were done, and in the event the entire set was dressed by free prop supply product placement."

So what does this suggest about "paid for" product placement's future on British TV?Continue reading...