Posted by Abe Sauer on April 7, 2011 11:00 AM
When Tron: Legacy was released in December, the product tie-in that drew all the attention was for Ducati. It's a product placement the Italian motorcycle maker told us was unpaid, but highly valuable.
Now, the release of Tron: Legacy on DVD introduces a whole new marketing tie-in. This time for… Commodore 64?! That's right — Disney is helping promote the relaunch of the Commodore and Amiga brands, with the relaunched computers going on sale the same day (April 5th) as the DVD went on sale.Continue reading...
Posted by Abe Sauer on December 24, 2010 12:30 PM
We appreciate the Gap brand is having a tough year. A rebrand disaster. A respectable charity campaign marred by a lack of attention to detail. But buck up little Gap campers. You are still one of the most powerful and recognized apparel brands on the planet. Indeed, before they became the heart and soul of the film Tron: Legacy, Daft Punk were hooked up with Gap (above). So, in the spirit of the season, we're looking back on Gap's brighter days.Continue reading...
Posted by Dale Buss on December 23, 2010 09:00 AM
Abbott recalls millions of diabetes testing strips.
Allied Irish Banks is recapitalized by Irish government.
Apple sees acceleration in sales of its set-top TV boxes.
Beiersdorf rationalizes brand and product portfolio.
Chrysler Financial sale may stoke U.S. auto-industry recovery.
Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.Continue reading...
Posted by Abe Sauer on December 20, 2010 11:47 AM
No surprise that Tron: Legacy won the weekend, taking in $43.6 million in the U.S. The sequel that took nearly three decades to make is being heralded as a lot of things, although "good movie" doesn't seem to be one of them.
But Tron: Legacy is being recognized for one accomplishment. As one Twitter user summed it up: "Tron, the story of a Ducati rider struggling to find a CD by Daft Punk."
Yet, as much as Tron: Legacy showed off its Ducati, the film may be an even more effective ad for the iPad.Continue reading...
Posted by Shirley Brady on December 20, 2010 10:00 AM
As a holiday treat for moviegoers checking out the just-opened Tron: Legacy, Disney shared remixed clips from its archives with fans on its milestone-making Facebook page. The futuristic video above is from its 1955 TV special, Man in Space. Check out Mars and Beyond and Man and the Moon after the jump.Continue reading...
Posted by Dale Buss on December 20, 2010 09:00 AM
AT&T invests in 4G spectrum.
Best Buy tests sales of health and fitness products.
BMW and Daimler experiment with upscale rent-by-the-ride in Europe.
CNN’s new chief dives in as Larry King goes out on top.
DirecTV pioneers "addressable" targeted TV commercials amid privacy concerns; settles fraud complaints; and rebrands three regional sports channels to ROOT Sports.
Dish Network ventures into 3D TV.Continue reading...
Posted by Abe Sauer on December 17, 2010 06:00 PM
Our weekly weekend Brandcameo product replacement quiz leaves the theater this week for the club. But first, a look at product placement in three new films opening this weekend — Tron: Legacy, How Do You Know and Yogi Bear.Continue reading...
now hear this
Posted by Abe Sauer on December 17, 2010 02:30 PM
Speaking of earworms, have you seen the new Under Armor basketball commercial, above? Did the score grab you and not let go? Well, there's a reason for that.Continue reading...