literary brands
Posted by Sheila Shayon on April 5, 2010 10:32 AM
Is there still room in the 21st century for Muffy and Chip?
True Prep, the sequel to The Official Preppy Handbook, is being readied for release, three decades after the first preppy primer successfully sold 1.3 million copies.
Again – we’ll be advised on where to shop, what to wear, and how to put the greens and pinks together in the right way. In fact, the original primer’s book jacket was plaid.
Back in the 1980’s, the original took a tongue-in-cheek attitude towards the class of alcohol buzzed, loafer-clad, polo-shirt prepsters. Greed was good and Wall Street thriving.Continue reading...