Best Global Green Brands 2014

brand news

In the News: Verizon Wireless, Vodafone, Microsoft and more

Posted by Dale Buss on September 2, 2013 09:47 AM

In the News

Verizon Wireless and Vodafone agree on $130 billion deal.

Microsoft gives board seat to activist.

Coca-Cola FEMSA buys Brazilian bottler.

GM predicts that Chevrolet sales will hit 5 million globally for first time.

Heineken says it struggles with Heineken Light in US.

HTC sees executives held amid probe in Taiwan.

Pernod Ricard admits Ballentine's is struggling.

Peugeot/Citroen loses market share in France.

RCA Records launches new gospel label.Continue reading...

brand news

In the News: Twinkies, BP, GM and more

Posted by Dale Buss on November 19, 2012 08:59 AM

In the News

Hostess liquidation sees opportunists stock up on Twinkies as future of its brands hangs in balance and unions cling to hope of a buyer.

BP seen as takeover target now, as valuation slides.

GM opens $1.3 billion China plant for Baojun budget brand.

Ben & Jerry's turns fans' Instagram pictures into ads.

CCTV ad haul for Chinese television bodes well for economy.

Cisco to buy networking-hardware company Meraki for $1.2 billion.

Citigroup to cut more jobs.

Dish Network is frustrated in dream of breaking into wireless.Continue reading...

brand news

In the News: Eli Manning, Mitt Romney, Lloyd Blankfein and more

Posted by Dale Buss on February 6, 2012 08:58 AM

In the News

BMW faces snafu in Europe marketing a Mini cold front.

Boeing checks 787 Dreamliners for possible delamination.

Eli Manning's star rises with second Super Bowl win, edging personal brands of brother Peyton and rival Tom Brady.

Facebook is challenged by monetizing mobile.

Ford says majority of big-market dealers are on board for investments in Lincoln brand.

GM aims for $10 billion in annual profit.

Goldman Sachs CEO Lloyd Blankfein emerges as corporate spokesman for same-sex marriage.

HP nods toward activist investors.

Honda pulls forward major changes to struggling Civic this fall.Continue reading...

brand news

In the News: Facebook, DirecTV, Mercedes-Benz and more

Posted by Dale Buss on January 16, 2012 09:01 AM

In the News

Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

brand news

In the News: Bing, Downton Abbey, McDonald's & more

Posted by Dale Buss on January 12, 2012 09:02 AM

In the News

Archer-Daniels-Midland to cut 1,000 jobs.

Arby's hires ex-Burger King marketer as CMO.

Bank of America and other U.S. banks struggle with customer service on Twitter.

Bing passes Yahoo for the first time.

CBS sees Ashton Kutcher consider return to Two and a Half Men.

Chrysler nudges up Jeep Wrangler output.

Coca-Cola finds fungicide in orange juice.

Continental could add extra fuel tanks to deal with unscheduled stops.

Downton Abbey frenzy in America creates marketing hook for book industry.Continue reading...

brand news

In the News: BlackBerry, Google, Goldman Sachs and more

Posted by Dale Buss on April 14, 2011 09:00 AM

In the News

Banks probed over possible rate manipulation, while NYT looks at dearth of prosecutions in financial crisis.

Bing and Google gain search engine market share as Yahoo fades.

BlackBerry's Playbook tablet critiqued by WSJ, NYT and USAT.

BP and Rosneft extend deadline for a deal.

BRICS demand global monetary shake-up, greater influence. 

GE, Coca-Cola and IBM see promise in water business.Continue reading...

e-commerce

TrueCar Gets Direct Marketing Boost

Posted by Barry Silverstein on April 5, 2011 05:00 PM

Maybe the next online market to take off will be car-buying websites. Already, such sites as Edmunds.com and AutoTrader.com make it easy to determine used and new car prices and locate local deals.

TrueCar, an online provider of price information that reports what others actually paid for the identically equipped new car over the last 30 days, works with a nationwide network of some 5,000 Certified Dealers who provide competitive pricing for membership and service organizations.

Now TrueCar is taking part in a partnership with GR Match, an affiliate of direct marketing giant Guthy-Renker, who will make a significant equity investment in TrueCar.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements