brand news

Brand News: Apple, Oscars, Toyota and More

Posted by Dale Buss on February 24, 2015 09:04 AM

Apple diverse emoji

TOP STORIES

Ann Taylor and Chico's seek buyers to overhaul aging brands.

Apple previews diverse emoji but offends with "jaundiced" yellow human set.

Oscars advertisers paid record prices for 15 percent drop in audience.

Target cuts US free shipping minimum order to $25.

Toyota starts production of Mirai hydrogen-powered car.Continue reading...

brand news

Brand News: Apple, Starbucks, YouTube and More

Posted by Dale Buss on February 20, 2015 08:29 AM

TOP STORIES

Apple pushes its team to deliver an electric car by 2020, report says.

Starbucks expands alcohol sales to the UK.

P&G plans bigger brand divestitures than original targets.

Frederick's of Hollywood shuts one-third of its stores.

YouTube is rolling out an Android app for kids with original programming.Continue reading...

brand news

Brand News: Marvel Avenged, Apple Watched, Cadbury Cremed Edition

Posted by Shirley Brady on January 13, 2015 07:15 AM

TOP STORIES

Marvel releases second Avengers: Age of Ultron trailer, quickly passing one three million views.

Apple Watch shows up in iOS 8.2 as "slick, useful apps" wow, according to WSJ, and retailers get excited.

Mondelez defends tweaking Cadbury Easter Creme egg recipe in the UK.

GM challenges Tesla with $30,0000 Bolt electric vehicle concept at NAIAS 2015 Detroit Auto Show.

Disney and Nike congratulate Ohio State on winning College Football National Championship—a $7.3 billion bet for ESPN.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

In the News: Verizon Wireless, Vodafone, Microsoft and more

Posted by Dale Buss on September 2, 2013 09:47 AM

In the News

Verizon Wireless and Vodafone agree on $130 billion deal.

Microsoft gives board seat to activist.

Coca-Cola FEMSA buys Brazilian bottler.

GM predicts that Chevrolet sales will hit 5 million globally for first time.

Heineken says it struggles with Heineken Light in US.

HTC sees executives held amid probe in Taiwan.

Pernod Ricard admits Ballentine's is struggling.

Peugeot/Citroen loses market share in France.

RCA Records launches new gospel label.Continue reading...

brand news

In the News: Twinkies, BP, GM and more

Posted by Dale Buss on November 19, 2012 08:59 AM

In the News

Hostess liquidation sees opportunists stock up on Twinkies as future of its brands hangs in balance and unions cling to hope of a buyer.

BP seen as takeover target now, as valuation slides.

GM opens $1.3 billion China plant for Baojun budget brand.

Ben & Jerry's turns fans' Instagram pictures into ads.

CCTV ad haul for Chinese television bodes well for economy.

Cisco to buy networking-hardware company Meraki for $1.2 billion.

Citigroup to cut more jobs.

Dish Network is frustrated in dream of breaking into wireless.Continue reading...

brand news

In the News: Eli Manning, Mitt Romney, Lloyd Blankfein and more

Posted by Dale Buss on February 6, 2012 08:58 AM

In the News

BMW faces snafu in Europe marketing a Mini cold front.

Boeing checks 787 Dreamliners for possible delamination.

Eli Manning's star rises with second Super Bowl win, edging personal brands of brother Peyton and rival Tom Brady.

Facebook is challenged by monetizing mobile.

Ford says majority of big-market dealers are on board for investments in Lincoln brand.

GM aims for $10 billion in annual profit.

Goldman Sachs CEO Lloyd Blankfein emerges as corporate spokesman for same-sex marriage.

HP nods toward activist investors.

Honda pulls forward major changes to struggling Civic this fall.Continue reading...

brand news

In the News: Facebook, DirecTV, Mercedes-Benz and more

Posted by Dale Buss on January 16, 2012 09:01 AM

In the News

Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

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