Branded Tsunami: A Disaster Waiting To Happen

As the death toll from the Pacific tsunami climbs across the 10,000 mark in Japan, news organizations are going after any angle that has to do with rising water.

There is the obvious, "make it local" coverage: "Dubuquers flee tsunami in Hawaii." The Chicken Little angle: "Experts: Mega-quake, tsunami could happen here." The "really stretching to make it local" angle: "Japan earthquake will have no impact on Ohio." And, finally, the X-Files angle: "Lost city of Atlantis, swamped by tsunami, may be found."

Naturally, there's a branding angle.Continue reading...