Posted by Barry Silverstein on September 17, 2012 02:33 PM
The perceived slump in sales of luxury goods has top fashion brands considering all sorts of strategies to pump up consumer engagement.
Burberry has just transformed its London flagship store into a digitally-enhanced shopping experience that brings to life its Burberry World online store, following on the heels of Audi's flagship Audi City digital retail experience in London. This may be just the beginning of a trend to re-engineer the traditional retail store environment so that it entices and excites consumers who would otherwise choose online shopping.
Indeed, fashion brands are more committed to sales on the retail floor than one might think. Brands including Coach, Crocs, and Tumi are planning to open more stores of their own, but they haven't given up on the department store, either. At last week's Reuters Retail and Consumer Summit, Richard Dickson, CEO of branded businesses at Jones Group, stated that "We believe in the department store. Department stores have done a brilliant job continuing to energize and re-invent themselves in order to stay relevant."Continue reading...
Posted by Dale Buss on June 27, 2012 09:02 AM
AOL brings "project devil" ad format to mobile phones and tablets.
Apple's iPhone guides blind Olympic torch carrier.
AT&T still benefits from having been first with iPhone.
Apple gets major win in tablet wars after judge stops Samsung from selling Galaxy version in U.S.
Best Buy founder may try to take chain private.
Brut seeks "The Essence of Man" in digital campaign.
Campari eyes American women.Continue reading...
Posted by Dale Buss on April 10, 2012 08:58 AM
AOL eases pressure on itself with patent deal.
AT&T sells majority stake in fading Yellow Pages.
Budweiser pursues Chinese consumers as a bit of a luxury.
Coca-Cola hopes to cause Tumult with European roll-out of premium soft drink.
DirecTV pleases investors with stock-buyback plan.
ESPN launches podcasts about internal operations.
Facebook snaps up startup Instagram photo-sharing site for $1 billion in its largest acquisition. Continue reading...
Posted by Barry Silverstein on June 13, 2011 03:30 PM
While the global economic recovery may be meager, hotels chains are anxious to move on and drive up occupancy rates. That's why two of the top chains, Marriott International and Hilton Worldwide, are pursuing new initiatives to convince upscale travelers to stay at their high-end properties.
Marriott is forming "strategic partnerships" with other brands to create "a deeper luxury guest experience." The company said it will work with Aromatherapy Associates, auction house Christie's, nutritionist Keri Glassman, international vintner Treasury Wine Estates, and Tumi, makers of travel luggage, eyewear and accessories.
In partnership with Christie's, for example, its Grosvenor House in London, a JW Marriott Hotel, is hosting a unique photographic exhibition this month — Beatles Illuminated: The Discovered Works of Mike Mitchell — which brought out celebrities such as Sienna Miller to the preview of never-before-seen photographs of the Beatles’ first hysteria-inducing trip to America in 1964.
Marriott will marshal these partners specifically to enhance its JW Marriott hotel brand, which is a notch below Marriott's ritzy Ritz-Carlton, but ranks above Marriott hotels. Mitzi Gaskins, VP of JW Marriott, admitted to the New York Times that there is "some confusion" between JW Marriott and Marriott.Continue reading...