super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

brand news

Brand News: CES 2015 Revs Up, Super Bowl Jockeying Heats Up

Posted by Dale Buss on January 6, 2015 09:29 AM

CES 2015 Mercedes-Benz driverless car

TOP STORIES:

BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.

Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]

TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.

Coach agrees to buy Stuart Weitzman shoe brand.

Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

brand vs. brand

TurboTax's Ad Rating the Latest Blow to H&R Block

Posted by Mark J. Miller on March 18, 2013 08:27 PM

Politicians love to talk about taxes, but pretty much nobody else does. Except, of course, those tax-happy preparation companies, who will do anything to show you just how easy and fun they’ll make the process if you want to bring your shoebox full of numbers to their light-filled, homey offices filled with smiling employees.

Whether tax-prep ads equate with reality or not, they are out in full force in the final weeks of tax season. Ace Metrix rates TurboTax’s work to be the most effective tax ads to debut this year. In fact, TurboTax has hammered its competition and placed eight of its ads on the Top 10 list.Continue reading...

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

brands under fire

H&R Block Causes Tax Snafu for 600,000+ Customers

Posted by Mark J. Miller on March 13, 2013 12:16 PM

H&R Block urged those who had filed taxes with other preparers over the last few years to bring in their returns for a free “Second Look” to try and find mistakes other places may have made and bring their customers more dough. It turns out the company may want to use the service itself.

The Kansas City-based company is now offering up apologies because up to 600,000 of the tax forms it filed in February could be delayed up to six weeks due to a filing mistake made by H&R Block associates.Continue reading...

TurboTax Hangs Out Backstage at the Grammys

Posted by Shirley Brady on February 11, 2011 11:15 AM

HP isn't the only brand you'll see at Sunday's Grammy Awards on CBS. TurboTax is sponsoring a backstage lounge for artists and performers, hosted by CBS correspondent Shira Lazar. She will be interviewing nominees and winners, promoted by a #grammyguide sponsored hashtag on Twitter.

As TurboTax seeks to remind music fans to keep it top of mind this tax preparation season, its Twitter and Facebook posts will also highlight its Grammys sponsorship this weekend. It's also promoting TurboTaxMojo.com, which redirects to its YouTube channel for its Grammy coverage.

Lazar will also be part of the Grammys live-stream coverage on YouTube, which has its own #grammylive hashtag.

brand news

In the News: Al Jazeera, Ford, WikiLeaks and more

Posted by Dale Buss on January 28, 2011 09:00 AM

In the News

Al Jazeera plays 'galvanizing' role in Middle East, as Egypt blocks web and messaging as unrest escalates, and WikiLeaks releases US/Egyptian cables.

Amazon grows at the cost of profits; announces winners of first script contest.

Borders seeks possible bankruptcy financing.

BP spill claims in the thousands challenged as fraudulent.

Caterpillar beats analyst estimates on China sales.

Bratz/Mattel trial is underway in Los Angeles.Continue reading...

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