brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

brand vs. brand

TurboTax's Ad Rating the Latest Blow to H&R Block

Posted by Mark J. Miller on March 18, 2013 08:27 PM

Politicians love to talk about taxes, but pretty much nobody else does. Except, of course, those tax-happy preparation companies, who will do anything to show you just how easy and fun they’ll make the process if you want to bring your shoebox full of numbers to their light-filled, homey offices filled with smiling employees.

Whether tax-prep ads equate with reality or not, they are out in full force in the final weeks of tax season. Ace Metrix rates TurboTax’s work to be the most effective tax ads to debut this year. In fact, TurboTax has hammered its competition and placed eight of its ads on the Top 10 list.Continue reading...

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

brands under fire

H&R Block Causes Tax Snafu for 600,000+ Customers

Posted by Mark J. Miller on March 13, 2013 12:16 PM

H&R Block urged those who had filed taxes with other preparers over the last few years to bring in their returns for a free “Second Look” to try and find mistakes other places may have made and bring their customers more dough. It turns out the company may want to use the service itself.

The Kansas City-based company is now offering up apologies because up to 600,000 of the tax forms it filed in February could be delayed up to six weeks due to a filing mistake made by H&R Block associates.Continue reading...

TurboTax Hangs Out Backstage at the Grammys

Posted by Shirley Brady on February 11, 2011 11:15 AM

HP isn't the only brand you'll see at Sunday's Grammy Awards on CBS. TurboTax is sponsoring a backstage lounge for artists and performers, hosted by CBS correspondent Shira Lazar. She will be interviewing nominees and winners, promoted by a #grammyguide sponsored hashtag on Twitter.

As TurboTax seeks to remind music fans to keep it top of mind this tax preparation season, its Twitter and Facebook posts will also highlight its Grammys sponsorship this weekend. It's also promoting TurboTaxMojo.com, which redirects to its YouTube channel for its Grammy coverage.

Lazar will also be part of the Grammys live-stream coverage on YouTube, which has its own #grammylive hashtag.

brand news

In the News: Al Jazeera, Ford, WikiLeaks and more

Posted by Dale Buss on January 28, 2011 09:00 AM

In the News

Al Jazeera plays 'galvanizing' role in Middle East, as Egypt blocks web and messaging as unrest escalates, and WikiLeaks releases US/Egyptian cables.

Amazon grows at the cost of profits; announces winners of first script contest.

Borders seeks possible bankruptcy financing.

BP spill claims in the thousands challenged as fraudulent.

Caterpillar beats analyst estimates on China sales.

Bratz/Mattel trial is underway in Los Angeles.Continue reading...

campaigns

Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements