social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...

brand news

Brand News: Gap, Kate Spade, Shake Shack and more

Posted by Dale Buss on January 30, 2015 09:18 AM

TOP STORIES

Gap and Banana Republic eliminate global CMO roles before Art Peck takes helm as CEO on Feb. 1.

Shake Shack garners IPO price well above expectations—with free burgers tomorrow to thank customers.

Kate Spade & Co. announces closure of Kate Spade Saturday and Jack Spade stores and China JV with Lane Crawford as Jones New York calls it quits.

Jay Z pays $56 million to acquire Aspiro and its Spotify-challenging WiMP and TIDAL music streaming services.

Super Bowl marketing reaches crescendo, as Fiat Chrysler plans three Super Bowl commercials (again) ... Lexus uses pre-game spot to tout new RC F driver's car with radio-controlled tiny cars ... YouTube plans to leverage halftime for streaming ads ... FaceCake demos virtual dressing room ... Russell Wilson has journeyed to big payday ... Mondelez firms up programmatic Big Game ad-buying plan ... and Canadians will finally get to see US Super Bowl ads — but not until 2017. Continue reading...

brandspeak

Intuit Shows Why Branding Sometimes Means Saying Sorry

Posted by brandchannel on January 27, 2015 06:12 PM

Intuit CEO Brad Smith LinkedIn apology

Are you usually late to the game when it comes to tax season? This year, being tardy may have been to your advantage.

Intuit has issued a public apology on its corporate blog and on LinkedIn for a recent change that forced TurboTax desktop customers to pay 50% more for tax preparation software. After customers complained in droves, Intuit president and CEO Brad Smith is not only accepting complete ownership of the brand's mistake, but also issuing refunds for any customer who purchased the software. 

"Companies, like humans, are a work in progress," Smith wrote on LinkedIn. "Even with the best of intentions, we find ourselves in situations where we mess up, letting down the people who count on us."Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

brand news

Brand News: CES 2015 Revs Up, Super Bowl Jockeying Heats Up

Posted by Dale Buss on January 6, 2015 09:29 AM

CES 2015 Mercedes-Benz driverless car

TOP STORIES:

BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.

Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]

TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.

Coach agrees to buy Stuart Weitzman shoe brand.

Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

brand vs. brand

TurboTax's Ad Rating the Latest Blow to H&R Block

Posted by Mark J. Miller on March 18, 2013 08:27 PM

Politicians love to talk about taxes, but pretty much nobody else does. Except, of course, those tax-happy preparation companies, who will do anything to show you just how easy and fun they’ll make the process if you want to bring your shoebox full of numbers to their light-filled, homey offices filled with smiling employees.

Whether tax-prep ads equate with reality or not, they are out in full force in the final weeks of tax season. Ace Metrix rates TurboTax’s work to be the most effective tax ads to debut this year. In fact, TurboTax has hammered its competition and placed eight of its ads on the Top 10 list.Continue reading...

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

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