Twilight's Merchandising New Horizon: Fan-Made Tie-Ins

Twilight is at its twilight. Part one of the series' two-part finale, Breaking Dawn, bit down and sucked the dollars out of wallets across the nation this weekend. The film brought in over $30 million from Thursday midnight shows alone. (That is about as much as Immortals took in total to win last week's box office.)

But the money-making machine goes beyond the screen. As with any cultural phenomenon, there is an equal amount of money to be made in merchandise. And while Twilight has largely foregone product placement, it has found a genius other way to profit on its brand of romancing vampires verses werewolves.Continue reading...