BroadCause: Brand Engagement Around Causes

Posted by Sheila Shayon on April 5, 2011 03:00 PM

BroadCause, a platform that engages communities around causes by connecting the dots between socially conscious brands and consumers who want to make a difference and get involved.

“We are in the midst of a social good revolution, and the world of cause will simply never be the same. Everyday people now have an unprecedented capacity to make an impact through the social Web,” says Broadcause founder and Experience Project CEO Peter Jackson.

Its latest effort to make an impact for non-profits and brands on the social web: a campaign that kicks off today in support of United Way's LIVE UNITED.

The Microsoft-sponsored weeklong drive aims to recruit one million volunteer educators, readers, tutors and mentors by June 21. Continue reading...

More about: BroadCause, Nestle, Edy's, Dreyer's, Lifetime, Lionsgate, Paramount, Sony, Philanthropy, Corporate Citizenship, CSR, Non-Profit, Cause Marketing, Digital Marketing, Social Marketing, Twitter, Facebook, Twitcause