brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM


USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.


American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

branded entertainment

American Express Invests in the Unbanked in New Branded Documentary

Posted by Sheila Shayon on June 4, 2014 12:03 PM

“Our financial system is leaving nearly 70 million Americans behind. It’s time for a change.” 

That's the opening statement in the latest branded content series from American Express, Spent: Looking For Change, which targets the millions of consumers who eschew traditional banking. 

The nearly 40-minute documentary—a first in terms of length and subject for the brand—profiles families and individuals that are "under-banked" or "unbanked" and who may turn to costly services like check-cashing, payday loans, and pawn shops to meet their basic financial needs.

The alarming trend, dubbed "financial exclusion" in the financial services industry, is a hot topic internally that the brand feels "pretty passionately" about, Daniel H. Schulman, group president for enterprise growth at American Express, told the New York Times—hence the decision to run with it as an external topic for a showpiece branded content platform.Continue reading...

brand bites

Brand Bites: Ford & 7-UP in China, QR Rear Branding, Krispy Kreme & more

Posted by Abe Sauer on August 12, 2011 12:00 PM

Call it a loogo — the looted logo for the London 2012 Olympics making the rounds this week.

For the tech-savvy felon: iPad cases made from Ponzi schemer Bernie Madoff's pants (for her, there's iChoo).

There's a movement afoot to stop the Rapunzel-like long receipt madness.Continue reading...

personal brands

Old Spice Guy Isaiah Mustafa Stars in New Commercial, For Himself

Posted by Abe Sauer on June 6, 2011 11:00 AM

Old Spice Guy — aka footballer turned actor Isaiah Mustafa — is in a new ad. And this time, the brand he's promoting is Isaiah Mustafa. The most recognizable men's hygiene pitchman of his (and perhaps any) time has himself in an unauthorized trailer for a film that does not yet exist: Marvel Comics' action hero Luke Cage.

It's the actor's latest, and most elaborate, effort to lobby Marvel to give him a shot at becoming one of the most famous black superheroes of all time — in fact, the first black superhero, as Marvel introduced Cage in 1972. Continue reading...


Madea Can Do Apple Product Placement All By Itself

Posted by Abe Sauer on April 25, 2011 11:00 AM

Easter weekend saw kid-friendly Rio hold onto number one at the US box office, even as Morgan Spurlock's new doc blew up our Google News alert on "product placement."

This weekend's second-place finisher, Madea's Big Happy Family, also featured some interesting product placements. And while much has been made about differences in the mainstream audience and the Tyler Perry audience, one product placement in particular proves we are not all that different.Continue reading...

ad watch

Old Spice Man Not Man Enough for the Danger Zone?

Posted by Shirley Brady on April 20, 2011 05:45 PM

Old Spice Man, we hardly knew ye. The character, made famous by Isaiah Mustafa, has been replaced — but only outside in the US.

Above, check out the latest spot by W+K for the P&G brand, featuring a white tuxedo-clad actor touting the brand's Danger Zone collection in a spot that was filmed in New Zealand. The James Bond/Indiana Jones wannabe is no Mustafa-like smoothie, however, as he survives a near-miss with a truck — only to turn into a half-skeletal ghoul.

Mustafa, meanwhile, is keeping busy. He's costarring in Tyler Perry's upcoming Madea's Big Happy Family, which opens Friday, and recently shot a spot for Ashton Kutcher and Demi Moore's DNA Foundation.

Czech out a non-English version of the new Old Spice campaign, below, and click here for the details on the spot's CGI effects.Continue reading...

brand news

Headline Roundup: Branded Media Edition

Posted by Stephanie Startz on September 14, 2009 08:20 AM

Cadbury fights takeover, dismissing Kraft as a "low growth conglomerate." [FT]

NBC gears up for tonight's debut of The Jay Leno Show, working to promote the primetime talk show in a fragmented media landscape [NYT], and halving normal ad rates for the time slot [WSJ].

CBS Studios signs deal with UK's Chello Media, distributing hours of classic TV on Chello's to-be-renamed Zone channels. [FT]

Cereal giants like Kellogg's and Weetabix fear British government ad campaign warning of the dangers of salt. [Guardian]

UK government to approve broadcaster payments for TV product placements. [FT]

(More headlines: Improved viewer ratings, The Beatles brand, behavioral economics.)

Continue reading...

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