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week in review

Top 10 Stories of the Week: Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more

Posted by Michael Waltzer on August 12, 2011 04:30 PM

Our most-read blog posts of the past week include Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more:

#1 Coca-Cola Expands Futuristic Freestyle Machines

#2 U.K. Riots: The Revolution Will Be Twitterized

#3 The Sole of a Brand: Louboutin Fails to Convince NY Judge to See Red

#4 Bud Refresh: The King of Beers Puts on a Bowtie

#5 Tiger Woods Loses TAG Heuer, Gains Nike Vote of Confidence

#6 T-Mobile Not Feeling Pretty in Pink as AT&T Merger Drags On

#7 Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

#8 Viral Video of the Week: Nissan's Damned Pony Jingle Will Haunt Your Dreams

#9 Rise of the Planet of the Apes Shows Why Hollywood Goes Ape for Apple

#10 Auto Erotica: Girls Produce Best Ford Mustang Ad of the Year

viral buzz

Anti-Riot Response Sweeps Social Media

Posted by Michael Waltzer on August 10, 2011 05:30 PM

If you do a search on the web for anything U.K.-riot related, you'll most likely find troubling images of looters and fires throughout the city. But there are optimists out there, and they're using social media to spread the good word, clean up after the riots, and help restore Brand Britain's image to boot.

Trending in social media this week are the grassroots clean-up efforts of the good citizens of Great Britain. Garnering global attention, @riotcleanup now has over 87,000 followers on Twitter, posting information on how people can help clean up areas devastated by looting, and help businesses and residents affected by the riots with information on where to donate, items to donate, and how else to lend a helping hand.

It's one part of an inspiring social media-based response to an otherwise depressing week of violence, as Britons share morale-boosting pictures of local cleanup efforts, such as gyms filled with supplies and videos of people in the streets with brooms and other cleaning supplies.Continue reading...

Brand Chatter on Twitter

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