brand news

Brand News: Aereo, Intel, Graco and more

Posted by Dale Buss on November 21, 2014 09:02 AM

TOP STORIES

Aereo files for Chapter 11.

Intel goes for "big bang" with Jim Parsons ad campaign.

Graco recalls 4.5 million strollers following children's finger amputations, recalling McLaren crisis.

Amazon plans travel site launch, signs 17-year lease on new NYC HQ.

Uber CEO retain investor support as company hires external investigator for data privacy claims.Continue reading...

brand news

Brand News: Band Aid 30, Samsung, Nokia and more

Posted by Dale Buss on November 18, 2014 09:44 AM

TOP STORIES

Nokia returns to consumer market with launch of N1 Android tablet.

Samsung cuts number of smartphone models, launches first UK Christmas ad campaign ahead of Oculus Rift/Gear VR holiday launch.

Unicef UK fights Ebola with footballers as Band Aid 30 single (feat. Bono, One Direction, Chris Martin and more) becomes fastest-selling UK single of 2014.

Toyota plans 12 U.S. hydrogen stations to support Mirai fuel-cell vehicle, while Honda delays launch of its fuel-cell car to cope with air bag safety.

Sony targets entertainment revenueas it re-evaluates free music streaming in wake of Taylor Swift's boycott of Spotify, which just signed a major deal with Uber.Continue reading...

brand news

Brand News: Lexus, Yahoo, Lumia and more

Posted by Dale Buss on October 22, 2014 09:14 AM

TOP STORIES

Lexus launches a virtual experience app. 

Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.

Yahoo's Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy. 

Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.

Target unifies holiday strategy including free online shipping and promotes Taylor Swift's new album (below) as Walmart CMO also talks up holiday plans. Continue reading...

viral buzz

J.J. Abrams, Disney and Lucasfilm Sweeten Star Wars: Force for Change

Posted by Michael Waltzer on July 21, 2014 12:14 PM

Who wouldn't love to become part of the world of Star Wars? Fans of the hit movie franchise directed by George Lucas now have the chance to be cast in the next J.J. Abrams-helmed installment, while at the same time supporting a pro-social partnership that will help thousands of underprivileged children around the world.

The initiative is called Star Wars: Force for Change, which Lucasfilm owner Disney has already committed $1 million to, and fans can contribute directly through the Omaze platform.

These contributions will support UNICEF's Innovation Labs and other projects, such as portable, solar powered learning kits that will provide underprivileged children access to educational materials, mobile phone application development to help children reunite with their families during emergencies, and a text messaging solution that will provide infant medical test results from clinics in half the time.

With free entry or a donation (strongly encouraged), the chance to be a part of the Star Wars universe becomes real.Continue reading...

brands with a cause

20th Century Fox Builds Social Cred After Filmmaker Uses Ad Budget for Disaster Relief

Posted by Sheila Shayon on December 18, 2013 03:21 PM

Filmmaker Casey Neistat, of viral video hits such as Nike Fuelband's "Make It Count," was approached by 20th Century Fox to create a promo for the upcoming Ben Stiller movie, The Secret Life of Walter Mitty, as part of their "Live Your Dream" global campaign promoting the film. 

But Neistat had a different plan. Instead of spending the company's $25,000 budget on a trailer, Neistat asked if he too could 'live his dream' to go to the Philippines to chronicle the devastation from Typhoon Haiyan. “We were completely moved," Bettina Sherick, 20th Century Fox senior VP-international digital strategic marketing, told Ad Age. "That he would forgo making anything on the movie to truly live out his dream to help the typhoon victims, well, to risk sounding corny, it was a true Mitty Moment." 

The budget provided over 10,000 meals to victims, tools to 35 of the worst hit villages, and medicine to local organizations.Continue reading...

corporate citizenship

Unilever Looks to Shine Goodwill On All with New Sustainability Campaign

Posted by Sheila Shayon on November 22, 2013 11:33 AM

Unilever’s Project Sunlight wants to make sustainable living commonplace so that today's adults have something to hand down to their children.

The broad campaign, which launched on Nov 20, Universal Children's Day, is wrapped up in a short film by Academy Award winning director Errol Morris, and is propelled by research from the company that supports what many parents already know—that having a child is a life-changing experience. Some nine out of 10 parents say children's natural optimism and enthusiasm inspires them to make the world a better place, while seven out of 10 say their main motivation for wanting to live more sustainably is for their children's future.

The company is encouraging people to commit "acts of sunlight," which will be translated into aid for two million children through partnerships with the World Food Programme, Save the Children, UNICEF, and in the US, Feeding America, with the company donating an additional two million meals to help the 1 in 5 children who face food insecurity every day. So far, via hashtag #brightfuture, over 9.6 million 'acts' have been accounted for. 

“People find it hard to engage with big global issues like climate change,” Marc Mathieu, SVP Marketing, Unilever told brandchannel. “But if we can help people relate 'the big world issues' to the everyday lives of their children and families, we think that people will see the possibilities in the small changes that they can make towards a more sustainable lifestyle.”Continue reading...

health matters

World Toilet Day Seeks to Close the Lid on Billions' Lack of Sustainable Sanitation

Posted by Dale Buss on November 19, 2013 07:09 PM

It's World Toilet Day again, but this is no occasion for bathroom humor. Lack of sanitation is one of the biggest scourges in the aftermath of the typhoon in the Philippines, and it's a broad global problem every day as well. Celebrities ranging from Bill Gates to Matt Damon are tweeting today just to let us know how seriously they take the observance.

The fact is that an estimated 2.5 billion people, or about one in three global denizens, doesn't have access to a toilet or to sustainable sanitation. That means, according to one measure, more people have cell phones than have an adequate toilet. In India, the United Nations said, about 1.1 billion people—about half the population—defecate in the open.Continue reading...

social commerce

Is there Real Worth for Brands Behind Social Currency?

Posted by Sheila Shayon on May 3, 2013 11:39 AM

While Facebook fans spend more money on brands they've 'liked' than on ones they haven't, is there any real value hidden behind that thumbs-up?

On average, a 'like' is worth $174.17. “Superconsumers,” says a study by Syncapse, have significant power to effect products. "Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal. The significant and increasing value of a Facebook brand fan affirms past social marketing investment and mandates deeper commitment and accountability in the future."

But while brands navigate the tides of "like-currency," it turns out that the gesture by "slacktivists" doesn't translate into anything significant for social causes. After years of encouraging consumers to click for issues of conscience, UNICEF Sweden is the first major international charity to restate the obvious, pre-'like' era fact: donate money and supplies—not just virtual support.Continue reading...

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