Posted by Sheila Shayon on November 22, 2013 11:33 AM
Unilever’s Project Sunlight wants to make sustainable living commonplace so that today's adults have something to hand down to their children.
The broad campaign, which launched on Nov 20, Universal Children's Day, is wrapped up in a short film by Academy Award winning director Errol Morris, and is propelled by research from the company that supports what many parents already know—that having a child is a life-changing experience. Some nine out of 10 parents say children's natural optimism and enthusiasm inspires them to make the world a better place, while seven out of 10 say their main motivation for wanting to live more sustainably is for their children's future.
The company is encouraging people to commit "acts of sunlight," which will be translated into aid for two million children through partnerships with the World Food Programme, Save the Children, UNICEF, and in the US, Feeding America, with the company donating an additional two million meals to help the 1 in 5 children who face food insecurity every day. So far, via hashtag #brightfuture, over 9.6 million 'acts' have been accounted for.
“People find it hard to engage with big global issues like climate change,” Marc Mathieu, SVP Marketing, Unilever told brandchannel. “But if we can help people relate 'the big world issues' to the everyday lives of their children and families, we think that people will see the possibilities in the small changes that they can make towards a more sustainable lifestyle.”Continue reading...
Posted by Dale Buss on November 19, 2013 07:09 PM
It's World Toilet Day again, but this is no occasion for bathroom humor. Lack of sanitation is one of the biggest scourges in the aftermath of the typhoon in the Philippines, and it's a broad global problem every day as well. Celebrities ranging from Bill Gates to Matt Damon are tweeting today just to let us know how seriously they take the observance.
The fact is that an estimated 2.5 billion people, or about one in three global denizens, doesn't have access to a toilet or to sustainable sanitation. That means, according to one measure, more people have cell phones than have an adequate toilet. In India, the United Nations said, about 1.1 billion people—about half the population—defecate in the open.Continue reading...
Posted by Sheila Shayon on May 3, 2013 11:39 AM
While Facebook fans spend more money on brands they've 'liked' than on ones they haven't, is there any real value hidden behind that thumbs-up?
On average, a 'like' is worth $174.17. “Superconsumers,” says a study by Syncapse, have significant power to effect products. "Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal. The significant and increasing value of a Facebook brand fan affirms past social marketing investment and mandates deeper commitment and accountability in the future."
But while brands navigate the tides of "like-currency," it turns out that the gesture by "slacktivists" doesn't translate into anything significant for social causes. After years of encouraging consumers to click for issues of conscience, UNICEF Sweden is the first major international charity to restate the obvious, pre-'like' era fact: donate money and supplies—not just virtual support.Continue reading...
Posted by Sheila Shayon on December 10, 2012 12:57 PM
When UNIQLO CEO Tadashi Yanai set his sights on the US in 2007, the fast-fashion retailer that combined the back-to-basics approach of American Apparel, the competitive pricing of Old Navy, and the foreign edge of a Zara or H&M, was already "a retail juggernaut in Japan, with 760 stores in six countries, 20,000 employees, and earnings of US$ 3.5 billion in 2004," as we noted.
The Fast Retailing Co.-owned brand, whose name is derived from "unique clothes," is now the leading global Japanese retail holding company (and Yanai its richest citizen), posting global sales of 820 billion yen for its 2011 fiscal year, making it the world’s fourth largest apparel retail company and a true innovator thanks to its Heattech heat-generating fabric.
That innovation is now being turned to help individuals affected by Super Storm Sandy as the northeastern US braces for winter cold. The brand announced today that it has just kicked off United in Warmth to bring about just that. The 10-week program will donate and distribute 100,000 Heattech items to men, women and children and 10,000 Ultra Light Down jackets to adults affected by Sandy through a 10-week volunteer program on Saturdays, holding true to its brand commitment of “changing clothes, changing conventional wisdom and change the world.”Continue reading...
Posted by Sheila Shayon on October 15, 2012 04:55 PM
An estimated 3,000 kids die daily, and more than 3.5 million children do not live to the age of five, largely due to diarrhea and pneumonia – both manageable with soap and water. People worldwide wash their hands with water, but far too few use soap, particularly at crucial moments such as after using the toilet, cleaning a child, or before handling food.
In 2008, Unilever, its Lifebuoy soap brand, and Population Services International (PSI) joined forces to declare October 15th Global Handwashing Day. Last year, the public-private partnership produced a PSA starring actress Mandy Moore, among other efforts.
This year's Global Handwashing Day bring a new partnership with the Millennium Villages Project, a joint effort by the Earth Institute at Columbia University and the United Nations Development Program. The PSA simply asks for support for an initiative working with 500,000 people in rural villages across ten countries in sub-Saharan Africa as part of a bigger goal to reach one billion people:Continue reading...
Posted by Mark J. Miller on June 18, 2012 02:59 PM
When you manufacture electric razors, you spend a lot of time thinking about the shape of people’s faces and noticing how much the simple construction and care of a face communicates about somebody.
Procter & Gamble’s Braun brand took that notion and created the “Wear your face” campaign, which is now turning into a book that will benefit UNICEF. The book, Wear Your Face: Portraits of Men of Varying Ages, Origin, and Character, was the idea of BBDO Proximity Duesseldorf creative director Olaf Reys, who worked on the Braun campaign for P&G.
Reys teamed up with some of the world’s best-known photographers to capture some of the world’s best-known faces, including George Clooney, Robert de Niro, Mickey Rourke, and Mick Jagger.
“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication,” Reys said in a press release. “The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”Continue reading...
Posted by Abe Sauer on March 9, 2012 11:55 AM
Hark! It's Monty Python's new iPad app.
Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...
Posted by Sheila Shayon on February 15, 2012 11:06 AM
Waterborne illness is the second leading cause of preventable childhood deaths worldwide, killing an estimated 4,000 children every day. That's why the UNICEF Tap Project, now in its sixth year, is asking thousands of volunteers, restaurants, partners and individuals to protect young lives with safe, clean water.
A donation of $1 for a glass of tap water during World Water Week, March 19-25, at participating restaurants across the U.S. will give a child clean, safe water for 40 days, or 40 children safe water for one day.
“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”Continue reading...