brand strategy
Posted by Mark J. Miller on April 24, 2013 07:48 PM

While the United States Postal Service is floundering, it apparently still has plenty of cash to fund a hefty contract that ensures mail is transferred between US airports. FedEx announced that it had won the bid to fly Express and Priority mail for the next seven years to the tune of $10.5 billion, despite some competition from UPS.
The new contract, which will begin in October, continues the previous relationship between the USPS and FedEx, and ultimately saves FedEx from another dip in profit and stocks.
“This contract win is a sorely needed shot in the arm for FedEx,” Justin Yagerman, an analyst at Deutsche Bank in New York told Bloomberg. FedEx shares have fallen 15 percent since its 2013 high on March 15. If that business had gone to UPS, the stock would have surely seen continued decline. Last year, FedEx received about $1.62 billion a year from USPS, while this new deal will see it receiving $1.5 billion. While the margins are lower, things could have been much worse.Continue reading...
going green
Posted by Sheila Shayon on April 22, 2013 05:46 PM

As brands around the world celebrate Earth Day, it is becoming more apparent that creative, effective marketing will be a vital factor in the adoption of green consumer products and practices. Years have passed since terms like "green" and "sustainability" became part of the lexicon, but little has changed when it comes to consumer behavior that effects the environment. Joel Makower, author and chairman of GreenBiz Group blames "half-hearted, humorless and uninspired," marketing efforts that push "underwhelming, overpriced, inconvenient, ineffective or unavailable," green products.
Initiated in 1970 by Denis Hayes, 20 million Americans gathered for peaceful demonstrations in favor of environmental reform. Today, more than one billion people in nearly 200 nations recognize Earth Day and its goals. This year's Earth Day theme revolves around climate change and all those affected by it, from "a man in the Maldives worried about relocating his family as sea levels rise," to "the orangutan in Indonesian forests segmented by more frequent brushfires and droughts."Continue reading...
More about: Green, Sustainability, Earth Day, Social Media, Twitter, Facebook, Instagram, YouTube, Google, NASA, Hyundai, John Deere, UPS, Procter & Gamble, Scotch-Brite, Coca-Cola, Tim Horton's, Stella McCartney, Starbucks, Chiquita
brand news
Posted by Dale Buss on April 8, 2013 09:02 AM

AB InBev reached a tentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.
GE to buy Lufkin for $3 billion in oil-and-gas-industry play.
PepsiCo seeks to patent novel high-protein nutrition beverages.
Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.
AOL CEO Tim Armstrong to be honored for pro-women Makers series.
Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...
More about: Brand News, AB InBev, ABC, Adidas, Amazon, AOL, Apple, Arby's, Ben & Jerry's, Bloomberg Businessweek, BMW, Boeing, Compuware, Costco, Daily Mail, Dallas Cowboys, Disney, Dollar Rent-a-Car, Dreamliner, Farm Rich, Fresh & Easy, GE, GM, Grupo Modelo, Happy Socks, Holiday Inn, HP, Hulu, Intercontinental Hotels, JCPenney, Juicy Couture, Lilly Pulitzer, Lucky Jeans, Lufkin, Macy's, Masters, Mazda, Modelo, NBC, OWN, Oakley, PepsiCo, Samsung, Sears, Silk Cut, Sotheby's, Martha Stewart, TNT, Tesco, Tesla, UPS, Ulta, University of Louisville, Walmart, Whole Foods Market, Wikileaks, Yahoo, Dez Bryant, Roger Ebert, Jay Leno, Margaret Thatcher, Kevin Ware, Bubba Watson, Oprah Winfrey
brand news
Posted by Alicia Ciccone on March 25, 2013 09:46 AM

T-Mobile kills off wireless contract, readies to launch LTE network.
Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand.
W Hotels plans to double Asia presence over the next five years.
AstraZeneca settles Crestor patent suit.
Apple, Microsoft defend pricing policies in Australia.
Britain's BAE Systems wins five-year, $780 million US military contract.
BMW looks to Mini Paceman to challenge growing Fiat market.
Bridgestone launches new tire line to reignite Firestone brand.Continue reading...
More about: Brand News, T-Mobile, Gordon Brothers Europe, Blockbuster, W Hotels, AstraZeneca, Apple, BAE Systems, BMW, Bridgestone, Corona Extra, Crestor, Cyprus, Dell, Easter & Oriental, Fiat, Firestone, Homeland Security, Horse Meat, HTC, Hublot, Kit Kat, Kobe Bryant, Korean Air, Microsoft, Mini Paceman, Monster Energy, Nestle, Rockstar, Scripps Networks Interactive, Summly, Supreme Court, Tesco, TNT Express, Travel Channel, UPS, Vodafone, Verizon, Yahoo, ZTE
brand news
Posted by Dale Buss on January 30, 2013 09:04 AM

RIM prepares for BlackBerry 10 global launch this morning.
UPS acquisition of TNT formally blocked by EU.
Boeing had concerns about batteries before Dreamliner failures.
Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.
Toyota recalls 1M Corollas and Lexus sedans.
AT&T bites deeper into Vampire Diaries with social "rehash."
American Airlines signals serious merger intentions with United Airways.
Apple refused bigger damages from judge in Samsung case.
Bob Evans plans to sell Mimi's Cafe.Continue reading...
More about: Brand News, AT&T, American Airlines, Apple, BlackBerry, Bob Evans, Boeing, CNN, Chesapeake Energy, Chick-fil-A, Corolla, Chrysler, Dreamliner, Facebook, Jaguar, Lexus, Mimi's Cafe, Pinterest, Quiznos, Subway, Super Bowl, Taco Bell, Tate & Lyle, Tommy Hilfiger, Samsung, TNT, Toyota, United Airways, UPS, Vampire Diaries, Volkswagen, Weetos, YouTube
brand news
Posted by Dale Buss on January 14, 2013 08:59 AM

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.
Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.
HP CEO Meg Whitman receives $15.4 million.
American Express travel cuts point to end of an era.
Apple cuts orders for iPhone parts.
Billabong receives another takeover bid.
Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.
GM's Chevrolet division relaunches Corvette brand.Continue reading...
More about: Brand News, American Express, Apple, Billabong, Cadillac, Chevrolet, Corvette, Deutsche Bank, Jamie Dimon, Dodge, GM, Google, Green Mountain Coffee, Flower Foods, Hostess Brands, HP, HTC, Harry Winston, Hilton, iPhone, J.P. Morgan, Johnson & Johnson, Panasonic, Ram, Reckitt Benckiser, Swatch, Tesco, TNT, UPS, United Airlines, Volkswagen, Jetta, Wells Fargo, Meg Whitman, Detroit Auto Show
brands under fire
Posted by Sheila Shayon on December 10, 2012 06:04 PM

Merck chairman and CEO Kenneth C. Frazier was honored in June with the “Good Scout” Award by Philadelphia’s Cradle of Liberty Boy Scout Council. Frazier grew up in North Philadelphia and credits scouting as instrumental in his life. Now Frazier, the first African American to head a major pharmaceutical company, is turning his back on the organization until it reverses its discriminatory policies.
Now Frazier and Merck, one of the largest pharmaceutical companies in the world, have joined the growing wave of corporate leaders taking a stand against discrimination towards gay scouts and leaders in the Boy Scouts of America.
As GLAAD notes of the corporate backlash to the Boy Scouts' anti-LGBT stance, Merck joins Intel and UPS with the following statement: “The BSA's policy of exclusion based on sexual orientation directly conflicts with the Merck Foundation’s giving guidelines. The Foundation re-evaluated funding for the BSA when the organization restated its policy that excludes members on the basis of sexual orientation. Merck Foundation has notified the BSA of this decision.”
Boy Scouts of America director of public relations, Deron Smith, provided the following statement to brandchannel: “Scouting believes that good people can personally disagree on this topic and still work together to accomplish the common good. While not national sponsors, these companies have positively impacted America’s youth through support of Scouting in local communities. We respect their right to express their own opinions.”Continue reading...
More about: Pharma, Philanthropy, Corporate Citizenship, Diversity, Non-Profit, Boy Scouts of America, AT&T, E&R, Ernst & Young, Intel, Merck, UPS, Verizon, LGBT, HR, Human Rights, Boycotts, Protests, Change.org, GLAAD, Barack Obama, Kids
brand news
Posted by Dale Buss on November 30, 2012 09:02 AM

Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
More about: Brand News, Amazon, AT&T, CNN, Chevrolet, Chuck E. Cheese, Cool Whip, Dailybreak, Disneyland, Duke Energy, Energizer, Facebook, Groupon, Hong Kong, Hostess, Hyundai, KFC, Lipitor, Lucky Charms, Andrew Mason, Mazda, Microsoft, Nike, Orbitz, Ranbaxy, TNT Express, Tim Tebow, TiVo, Toyota, UPS, Walmart, Walt Disney, Windows, Verizon, Zynga