masters of their domains

'ICANN' Buy .XXX Now, But US Brands Spurn Costly New Top-Level Domains

Posted by Mark J. Miller on November 10, 2011 11:01 AM

Looking to get fancy with your site’s URL? It’ll cost you $185,000 to do it. 

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit group that oversees the Internet’s address system, currently has 22 generic endings, such as .com, .edu, and .org. But it will open the doors to applications on Jan. 12 to let sites buy up whatever tags they’d like at a price of $185,000 per URL. (Earlier this week, ICANN opened up .xxx web addresses to all of you in the adult-entertainment industry who have been waiting so patiently.)

Bloomberg BusinessWeek reports, though, that the program “is failing to win over U.S. brand owners.”Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements