Interbrand IQ: The Best Asian Brands Issue

rss

traveling brands

In-Flight Wi-Fi Causes A Free Vs. Fee Debate For Southwest

Posted by Sara Zucker on February 8, 2010 03:22 PM

Those of you who were hoping to skirt American Airline's $25 checked baggage fee by flying Southwest Airlines instead, might want to think again – at least American Airlines has free Wi-Fi.

Although passengers may now board Southwest with two bags at no cost, the airline is putting a price on its upcoming wireless Internet feature, which the brand will begin installing in April.

Southwest can expect an added boost in sales. The US Bureau of Transportation Statistics reported that popular airlines received almost $2 billion in the third quarter of 2009 from baggage, in-flight Internet, food, and drink costs, generating almost seven percent of total operating revenue.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein