Posted by Stephanie Startz on October 6, 2009 09:33 AM
NBC Universal announces global rebranding effort, shorts expansion projections. [FT]
Bank of America to name emergency CEO this week. [WSJ]
Apple resigns membership in US Chamber of Commerce over climate legislation, following Nike and J&J. [WSJ]
Two Chrysler executives exit abruptly after 4 months on the job. [FT]
BSkyB rebrands to overtake BBC, become the "most loved and respected" news source. [FT]
Ford set to sell "stalled" Volvo, focus on namesake brand. [Bloomberg]
Microsoft unveils new cellphone operating system, Windows Mobile 6.5. [NY Times]
Toyota faces potential US import ban amidst patent-infringement investigation. [Bloomberg]
(More headlines: Brand USA, Gourmet mourned, Legg Mason rebrands.)Continue reading...
Posted by Stephanie Startz on September 30, 2009 06:18 PM
Using the Clinton Global Initiative as their platform, Procter & Gamble unveiled its new "Future Friendly" campaign, a multi-brand initiative to educate and encourage consumers to make sustainable choices. P&G marked the occasion with the introduction of a new, "green" Pampers brand diaper, and pledged to provide four billion liters of clean drinking water throughout the developing world through the Children's Safe Drinking Water program. (P&G won a 2005 "green" award for their water purification system.)
Modeled after successful efforts in the UK and Canada, the P&G campaign contends for market share against recent "green" products from Arm & Hammer, SC Johnson, Kimberly-Clark and Clorox. Procter & Gamble differentiates itself by claiming their existing products use less waste, energy and packaging, and by directing the campaign towards mainstream consumers who prefer to remain with trusted brands, yet desire a sustainable product.Continue reading...
Posted by Stephanie Startz on September 30, 2009 09:08 AM
Reducing estimated cost of collapse to $3.4 trillion, IMF declares world finance system on "road to recovery." [Telegraph
Marks & Spencer, Britain's largest retailer, says sales figures beat expectations, signal returning consumer confidence. [Guardian]
Online ad spending outstrips television in Britain, claiming nearly one quarter of the market. [Times of London]
Love those hyphens, but ouch! Kraft told by British Takeover Panel to "put-up or shut-up" in bid for Cadbury. [Times of London]
Kmart and Wal-Mart announce toy promotions to drive holiday sales. [WaPo]
Warner Music Group and YouTube reach revenue sharing deal over music videos. [NY Times]
Go, green! Nike, Johnson & Johnson join companies quitting US Chamber of Commerce over its resistance to climate change legislation. [Guardian]
(More headlines: Twilight's brands, GM quits eBay, Gannett newspapers profit.)Continue reading...