In Rough Times, Brands Pass On Cowboys Stadium Naming Rights

The Dallas Cowboys $1.15 billion football stadium is open for business. And like many newborns, it has yet to be named.

AT&T isn't commenting on rumors that it's taken its brand off the table for Dallas, but a deal looks unlikely after the company became a sponsor of the nearby performing arts center. The pricetag for naming rights to Cowboys Stadium, said to exceed $20 million annually, isn't producing many other interested parties. The New York Times tried to help Dallas by soliciting reader suggestions ("The Ego Bowl”).Continue reading...