tech style

Athos, Ralph Lauren Up the Ante on Wearable Technology

Posted by Tom Shanahan on October 24, 2014 02:12 PM

Wearables, wearables, wearables.

They’re everywhere, yes. And now that Apple’s jumped on board and wearable tech was a all the rage at last month's New York Fashion Week, it’s certain the craze will continue, and perhaps morph from a craze to a way of life.

Technology companies are now expected to build products that seamlessly fit into our lives: make them smaller, give them straps, attach them to faces and so on. But what if you don’t want to look like you’re wearing technology? What if you want the technology, but not at the expense of style?

Luckily, there are a few brands leading the charge, not by building technology first, then thinking of a way to wear it, but about design a great piece of clothing, then creating the technology to go with.Continue reading...

sporting brands

Legends of the Court: Federer, Jordan Team Up for Air Jordan Tennis Shoe

Posted by Mark J. Miller on August 28, 2014 11:23 AM

America’s premier tennis event, the US Open, got underway in Queens earlier this week and with it came a lot of expectations for one particular player: 17-time Grand Slam winner Roger Federer. 

Federer had a rough year in 2013, but he seems to have gotten his groove back, barely losing to world No. 1 Novak Djokovic at Wimbledon this summer and picking up three tournament wins this year. While Federer's wins on the court may have taken a little hiatus, his professional brand hasn't skipped a beat. 

Sponsor Nike released Fed's new line of tennis shoes to much fanfare after the athlete debuted the new kicks on the court Tuesday, where fellow Nike partner, sports star and design inspiration Michael Jordan looked on. 

The legendary athletes actually worked together to develop the new tennis shoes, which are based on the Air Jodan 3, which came out in 1988 just when Federer was getting into sports. Nike designer Tinker Hatfield, who designed the Jordan 3, also designed Federer’s Zoom Vapor AJ 3.Continue reading...

sports in the spotlight

Brands Put Wearable Tech On Display at the US Open

Posted by Sheila Shayon on August 25, 2014 04:33 PM

The US Open kicks off today in New York in what will be one of the most digitally-connected sporting events yet. With 700,000 people anticipated to attend, the Open's marketing partners and sponsors are set to activate on-site from the Billie Jean King National Tennis Center.

The tournament will function as a runway for Ralph Lauren, which is debuting its new wearable tech apparel collection created by Canadian company OMsignal, which is developing its own line of biometric smartwear. 

Ralph Lauren's debut anti-microbial and moisture-wicking "Polo Tech" shirt has embedded biometric sensors that measure heart rate, breathing rate and depth, steps and calories burned, all of which can be transmitted via Bluetooth to an iPhone app. 

As the official outfitter of the US Tennis Association, several ball boys and girls will be sporting the new tech tee on the courts.Continue reading...

cocktail hour

All the News You Can Drink: Bud Light Blitzes NFL, Guinness Plays Ball, Heineken's Scavenger Hunt and more

Posted by Mark J. Miller on September 6, 2013 06:35 PM

Bud Light Looking for a Touchdown

The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.

The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign. 

“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”

For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...

social media watch

US Open to Display Real-Time Social Commentary on 50-Foot Digital Wall

Posted by Sheila Shayon on August 21, 2013 10:43 AM

Furthering the relationship between social media and sports, the US Open, running Aug. 26 through Sept. 9 in New York, is erecting a 50-by-8-foot social media wall next to Louis Armstrong Stadium to display real-time social media commentary.

The wall, like a digital water-cooler, will aggregate posts from Twitter, Facebook and Instagram and put them on display for some 700,000 spectators expected to attend the tennis event. "It also connects our global fan base, combining them with the live event and the attendee," Nicole Jeter West, director of digital strategies and partnerships for the US Tennis Assocation, told USA Today.Continue reading...

brand news

In the News: Barnes & Noble, BlackBerry, Shell and more

Posted by Dale Buss on July 9, 2013 09:16 AM

In the News

Barnes & Noble CEO resigns amid digital setbacks.

BlackBerry faces leadership questions at annual meeting today.

Shell picks refining chief to become its new CEO.

Alibaba sets sights on mobile.

Apple's App Store celebrates five-year anniversary with free apps.

Esurance expands US Open tennis sponsorship.

Ford finds that F-250 pickup is new favorite of auto thieves.

Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.

Hostess Twinkies return aiming for more ubiquity.

Hulu attracts at least three takeover bids.

Infiniti nudges launch date of new Q50 sedan.Continue reading...

brand partners

Chevron’s STEM Program Builds Out Tie-In with USGA to Encourage Young Minds

Posted by Sheila Shayon on June 10, 2013 11:47 AM

Chevron is expanding its ongoing partnership with the US Golf Association for its “Chevron Stem Zone” venue for kids to include a new grassroots initiative in conjunction with this week's US Open.

"We have a neat little deal," Glenn Weckerlin, global director of brand and product line management at Chevron told MediaPost. "The initial term [with the USGA] is a three-year deal through next year. And it's all based around education.” 

STEM is an acronym for science, technology, engineering, and math—fields that America needs to fill with the next generation of scientists and chemical engineers in order to keep a toe-hold in an increasingly competitive world. “If you are investing in cause marketing, it’s nice to have something in which you have credibility and a vested interest, and we have both,” said Weckerlin. “The upside is huge, no matter how you look at it. There are four countries worse than the US in math scores."Continue reading...

brand news

In the News: United, Chrysler, Burberry and more

Posted by Dale Buss on September 11, 2012 09:02 AM

In the News

American Airlines and United 9/11 lawsuits may finally get resolved.

Andy Murray is poised for endorsement deals after historic U.S. Open win.

Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.

Burberry rocks luxury sector with warning of lower sales and profits.

Chevrolet disputes Reuters' Volt report.

Chrysler unveils new models to dealers, prices new Viper around $100,000.

Dallas Morning News launches social-content marketing company.

FedEx and UPS gain ground in China.

GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...

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