2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Bud Light Blitzes NFL, Guinness Plays Ball, Heineken's Scavenger Hunt and more

Posted by Mark J. Miller on September 6, 2013 06:35 PM

Bud Light Looking for a Touchdown

The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.

The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign. 

“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”

For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...

social media watch

US Open to Display Real-Time Social Commentary on 50-Foot Digital Wall

Posted by Sheila Shayon on August 21, 2013 10:43 AM

Furthering the relationship between social media and sports, the US Open, running Aug. 26 through Sept. 9 in New York, is erecting a 50-by-8-foot social media wall next to Louis Armstrong Stadium to display real-time social media commentary.

The wall, like a digital water-cooler, will aggregate posts from Twitter, Facebook and Instagram and put them on display for some 700,000 spectators expected to attend the tennis event. "It also connects our global fan base, combining them with the live event and the attendee," Nicole Jeter West, director of digital strategies and partnerships for the US Tennis Assocation, told USA Today.Continue reading...

brand news

In the News: Barnes & Noble, BlackBerry, Shell and more

Posted by Dale Buss on July 9, 2013 09:16 AM

In the News

Barnes & Noble CEO resigns amid digital setbacks.

BlackBerry faces leadership questions at annual meeting today.

Shell picks refining chief to become its new CEO.

Alibaba sets sights on mobile.

Apple's App Store celebrates five-year anniversary with free apps.

Esurance expands US Open tennis sponsorship.

Ford finds that F-250 pickup is new favorite of auto thieves.

Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.

Hostess Twinkies return aiming for more ubiquity.

Hulu attracts at least three takeover bids.

Infiniti nudges launch date of new Q50 sedan.Continue reading...

brand partners

Chevron’s STEM Program Builds Out Tie-In with USGA to Encourage Young Minds

Posted by Sheila Shayon on June 10, 2013 11:47 AM

Chevron is expanding its ongoing partnership with the US Golf Association for its “Chevron Stem Zone” venue for kids to include a new grassroots initiative in conjunction with this week's US Open.

"We have a neat little deal," Glenn Weckerlin, global director of brand and product line management at Chevron told MediaPost. "The initial term [with the USGA] is a three-year deal through next year. And it's all based around education.” 

STEM is an acronym for science, technology, engineering, and math—fields that America needs to fill with the next generation of scientists and chemical engineers in order to keep a toe-hold in an increasingly competitive world. “If you are investing in cause marketing, it’s nice to have something in which you have credibility and a vested interest, and we have both,” said Weckerlin. “The upside is huge, no matter how you look at it. There are four countries worse than the US in math scores."Continue reading...

brand news

In the News: United, Chrysler, Burberry and more

Posted by Dale Buss on September 11, 2012 09:02 AM

In the News

American Airlines and United 9/11 lawsuits may finally get resolved.

Andy Murray is poised for endorsement deals after historic U.S. Open win.

Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.

Burberry rocks luxury sector with warning of lower sales and profits.

Chevrolet disputes Reuters' Volt report.

Chrysler unveils new models to dealers, prices new Viper around $100,000.

Dallas Morning News launches social-content marketing company.

FedEx and UPS gain ground in China.

GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

brand news

In the News: BNY Mellon Shake-Up, JC Penney Apologizes, Solyndra Stumbles

Posted by Dale Buss on September 1, 2011 08:56 AM

In the News

Amazon to release new album by Blondie as an exclusive.

Apple criticized for China supply chain pollution.

AT&T's T-Mobile setback seen as test case for tougher US antitrust limits.

BNY Mellon ousts chief in shake-up.

BP offices in Moscow continued to be raided by government officials in document search connected to lawsuit.

Bennigan's begins brand-wide overhaul.

Billie Jean King launches USTA-backed arthritis PSA campaign at US Open.

Conde Nast aggregates popular content with Social Sidekick.Continue reading...

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