in the spotlight
Posted by Mark J. Miller on October 22, 2012 10:01 AM
It took years of work and sacrifice to win seven straight Tours de France, but it only took a minute for all seven to be taken off the record of the now-disgraced Lance Armstrong.
The announcement finally came Monday morning that cycling’s governing body, the International Cycling Union (which couldn't catch Armstrong red-handed through 218 tests) was erasing the famed rider’s slate since there was plenty of evidence that Armstrong himself hadn’t exactly been clean during his cycling days, and was banning him for life from competing in the sport.
The man who made the Nike anti-doping commercial above has denied it vehemently, of course, but his fellow riders have one by one decided to talk about what they saw him do and how they were, well, Strongarmed into cooperating, as the New York Times reported in a damning recap of their testimony.In the wake of the ICU decision, one of Armstrong's last remaining sponsors — Oakley — announced it's severing ties with the cyclist.Continue reading...
More about: Lance Armstrong, Livestrong, Philanthropy, Sports, Sponsorships, PR, Doping, USADA, Cycling, Personal Brands, Tour de France, Anheuser-Busch, Giro, Honey Stinger, Johnson Health Tech, Michelob, Nike, Oakley, RadioShack, US Postal Service, USPS, Athletes, Celebrities, Brand Ambassadors
brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM

A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
More about: Lance Armstrong, Livestrong, Philanthropy, Sports, Sponsorships, PR, Doping, USADA, Cycling, Personal Brands, Tour de France, Anheuser-Busch, Giro, Honey Stinger, Johnson Health Tech, Michelob, Nike, Oakley, RadioShack, US Postal Service, USPS, Athletes, Celebrities, Michael Vick, Kobe Bryant, Tiger Woods, Twitter, Social Marketing, Joe Paterno, Jerry Sandusky, Penn State, Brand Ambassadors
brands under fire
Posted by Mark J. Miller on October 15, 2012 09:32 AM

It's been a tough ride for the United States Postal Service. Never mind the rain, snow, sleet, or hail working conditions — as the Wall Street Journal reports it's under tremendous pressure to turn around its financials and create a new business model:
Its use plummeted amid the rise of e-mail. In recent months, it has defaulted on two payments to the U.S. Treasury for a total of $11.1 billion for future retiree health benefits. USPS has been seeking legislation to cut costs by eliminating Saturday mail delivery and reducing its annual health-benefits payments. And now there’s this.
"This" refers to the USPS name being dragged through the mud, along with what's left of Lance Armstrong's sports legacy, during last week's anti-doping report in which the cyclist's former allies in cycling. For a time, however, back in the very late '90s and early 2000s, USPS workers were associated with a winner, when the USPS-sponsored cycling team, with Armstrong at the helm, brought home its first Tour de France victory in 1999 and just kept on winning for seven straight years. Now the Postal Service is hoping to get back on a winning streak itself.Continue reading...
More about: US Postal Service, USPS, E-Commerce, San Francisco, Amazon, Walmart, eBay, Lance Armstrong, Innovation, PR, Cycling, Tour de France, Personal Brands, Sponsorships
personal brands
Posted by Mark J. Miller on October 12, 2012 11:34 AM

Racing, sports and Lance Armstrong fans are grappling with the man, the myth and the legend this week, as Armstrong remains, it seems, unperturbed in the aftermath of what appears to be damning evidence that he took performance-enhancing drugs throughout his storied career.
The U.S. Anti-Doping Agency's report accused the U.S. Postal Service team under Armstrong of widespread doping and a cover-up that enabled Armstrong's seven straight Tour de France titles and involved a cover-up so officials never caught Armstrong via a drug test.
While many were saddened and disappointed, other fans and observers didn't care if he took performance-enhancing drugs with his teammates (who he allegedly "bullied") or on his own. For all we know, he may have taken them on a boat and on a train, with a goat and in the rain. But Armstrong himself appears "unfazed," as Reuters puts it, by Wednesday's report and the mounting accusations by others in the racing world.
Armstrong's personal response to the blow-up: he tweeted a link on Wednesday for a press release noting the 15th anniversary of the Livestrong foundation, commenting: "What am I doing tonight? Hanging with my family, unaffected, and thinking about this. http://bit.ly/Po6mXT #onward." He later tweeted a telling YouTube link, for the late singer Elliott Smith's song, "Everything's coming up roses."Continue reading...
More about: Lance Armstrong, Livestrong, Philanthropy, Sports, Sponsorships, PR, Doping, USADA, Cycling, Personal Brands, Tour de France, US Postal Service, USPS, Anheuser-Busch, Nike, Oakley, Michelob Ultra, Johnson Health Tech, Honey Stinger, Twitter, Social Marketing, Naming Rights
brand news
Posted by Dale Buss on April 26, 2012 08:59 AM

Ancestry.com acquires Archives.com for $100 million.
Anheuser-Busch warns UFC about fighters' inappropriate comments.
Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.
Bausch & Lomb shifts focus from contact lenses.
Bottega Veneta launches personalized fashion.
Burberry passes New York Times critique of designer lines for kids.
Burger King faces higher costs after decision to go cage-free.
Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...
More about: Brand News, Ancestry.com, Anheuser-Busch InBev, American Airlines, Apple, Bausch & Lomb, Bottega Veneta, Burberry, Burger King, Coca-Cola, Chrysler, Disney, Dow Chemical, Dr Pepper Snapple, Exxon Mobil, Facebook, Fox News, French's, GE, Google, Groupon, H&R Block, Kraft, LinkedIn, Lockheed Martin, Lorillard, News Corp., Nintendo, Nissan, P&G, Panera, PlayStation, Skype, Sony, Subway, T-Mobile, Ten, UFC, US Airways, US Postal Service, Verizon, Walmart, Yahoo, Katie Couric, Jeff Immelt, Rupert Murdoch
brand bites
Posted by Abe Sauer on August 12, 2011 12:00 PM

Call it a loogo — the looted logo for the London 2012 Olympics making the rounds this week.
For the tech-savvy felon: iPad cases made from Ponzi schemer Bernie Madoff's pants (for her, there's iChoo).
There's a movement afoot to stop the Rapunzel-like long receipt madness.Continue reading...
More about: Brand Bites, Air New Zealand, Apple, Chipkos, Cintas, Conde Nast, Disney, Facebook, iPad, Jimmy Choo, Kinoki, Krispy Kreme, Newsweek, Thai Life Insurance, Tide, Twitter, US Postal Service, Walmart, 7-UP, London 2012, Olympics, Logos, Lindsay Lohan, Tyler Perry, QR
brand news
Posted by Caroline Smith on December 20, 2010 05:00 PM

Adobe creative suite spurs rebound.
Apple's iPhone 4 discounted in Wal-Mart holiday special, following Radio Shack deal.
AT&T spends nearly $2 billion to acquire wireless spectrum from Qualcomm.
Boeing to build 3-satellite system for government of Mexico.
Cadillac taps Laurence Fishburne as its new voice.
Coca-Cola awards $4 million to support active lifestyles, education and environmental programs in North America.
Continental Airlines and Spanair to start codeshare flights.Continue reading...
More about: Brand News, Adobe, Android, Apple, AT&T, Boeing, brands4friends, Brown-Forman, Cadillac, Coca-Cola, Continental Airlines, eBbay, Facebook, Ford, Foursquare, GM, Google, Guangzhou Motor, iPhone, Jack Daniel's, LVMH, Physicians Formula, Qualcomm, Radio Shack, R.J. Reynolds, Spanair, Trumpchi, US Postal Service, Vogue, Ral-Mart, Wells Fargo, China, Anna Wintour, Carine Roitfeld, Laurence Fishburne
brand news
Posted by Dale Buss on December 3, 2010 09:00 AM

Amazon invests $175 million in LivingSocial.
California Pizza Kitchen debuts brand in China.
Ford edges out GM in government fleet orders.
Gawker paid $12,000 for Brett Favre scoop.
Google vows to get tougher on web piracy, launches "Earth Engine" to map climate change.
LeBron James overcomes booing Cleveland fans as his Miami Heat down the Cavaliers.Continue reading...
More about: Brand News, Amazon, California Pizza Kitchen, Ford, Gawker, GM, Google, History Channel, HP, Leaf, LeBron James, LivingSocial, McDonald's, Michigan, Nano, Nissan, Oracle, PwC, Porsche, Reckitt Benckiser, Samsung, Tata, US Postal Service, Viacom, Vodafone, Wal-Mart, Whole Foods, WikiLeaks, Wimm-Bill-Dann, Yahoo, YouTube, Corporate Social Responsibility