Posted by Sheila Shayon on April 26, 2013 01:36 PM
As part of its "Better World" corporate citizenship commitment, Nike is working with some of America's brightest governmental minds on an initiative to create more sustainable materials.
Founded in 2010, LAUNCH is a strategic collaboration between NASA, the US Agency for International Development (USAID), the US State Department and Nike to seek out visionaries whose ideas and technologies can create a more sustainable world.
This week, Nike convened 150 materials specialists, designers, academics, manufacturers, entrepreneurs and NGOs in green manufacturing at the two-day LAUNCH 2020 Summit, part of a multi-year incubation process.
“Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination.” said Nike President and CEO Mark Parker. “Now is the time for big, bold solutions. Incremental change won’t get us where we need to go fast enough or at a scale that makes a difference.”
To propel the innovation, Nike is sponsoring the LAUNCH Systems Innovation Challenge, which is an open call competition for innovative ideas and processes to transform the way fabrics are made. The challenge will result in 10 product innovations which will be matched up with a team of investors and marketers to aid in the manufacturing process.Continue reading...
Posted by Shirley Brady on June 13, 2012 08:50 AM
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