ready for takeoff
Posted by Caitlin Barrett on June 20, 2014 10:15 AM
Virgin America took flight in 2007 with strong ties to the sexy, challenger branding associated with most of Sir Richard Branson’s brainchildren. From its first flight, it stood out from other U.S. airlines for its better-than-average treatment of guests and its innovative flight experience (mood music, moodier lighting, AND the least misplaced bags last year create happy customers, it seems).
So why does a brand on top need to rethink its UX when, really, things are going well for the business? Virgin America saw room for improvement from its (now-old) dot com experience—and saw a chance to set the big goal of increasing online bookings. So the brand chucked the idea of using virginamerica.com as a marketing tool; instead, it’s now optimized to make the booking process a breeze (thereby increasing online bookings). It may be ahead of its time, but Virgin America was willing to move early so that when customers are ready to book on their phones, they’ll be ready at the gate.
But enough about the strategy—the new look and feel pushes the brand’s tone into a liveliness and creativity that strays from the brand’s sultrier side.Continue reading...
Posted by Shirley Brady on December 8, 2011 06:32 PM
Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...
Posted by Shirley Brady on November 29, 2011 06:31 PM
Google revealed the next stage of its cross-product redesign today, with a video and blog post that commented:
Six months ago we started rolling out a new look and feel for Search, News, Maps, Translate, Gmail and a bunch of other products. Our goal was to create a beautifully simple and intuitive user experience across Google. We’re now ready for the next stage of our redesign—a new Google bar that will enable you to navigate quickly between our services, as well as share the right stuff with the right people easily on Google+.
Instead of the horizontal black bar at the top of the page, you’ll now find links to your services in a new drop-down Google menu nested under the Google logo. We’ll show you a list of links and you can access additional services by hovering over the “More” link at the bottom of the list. Click on what you want, and you’re off.
Posted by Michael Waltzer on September 22, 2011 05:26 PM
Gestures, swipes, and touch. These three things are where the user experience for not only the web, but software as well, is headed. A prime example would be the concept behind the looming BBC website redesign.
This week, the beta site went live for all to see, as PaidContent noted.
The BBC comments: “The beta provides a first glimpse of core design principles that will underpin the reshaped BBC Online, which take into account changing user behaviours including the preference for ‘swiping’ through content – increasingly intuitive given the rise of touch-screen smart phones and tablets.”
“It is envisaged that these principles will be reflected across the evolving products of BBC Online, and pave the way for a graphically-rich London 2012 Olympics digital offer.”
The site is full of interactive carousels that "could make the page work harder to showcase more of the BBC’s output on air, on TV and online," says the BBC. Check it out below.Continue reading...