games people play

Product Placement: Edge Shaving Cream Gets Into...Video Games?

Posted by Mark J. Miller on November 7, 2014 10:21 AM

Video game enthusiasts may not be known for their grooming skills, but that hasn’t stopped Edge Shave Gel from cutting a deal with the makers of the popular game Assassin’s Creed.

With the Nov. 11 release of the game's latest version, players will now have the chance to unlock in-game content with codes found on limited-edition cans of Edge, according to a release from Edge parent company Energizer Holdings.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

no kidding around

Cheetos Crunchy Flamin' Hot Chips Come Under Fire

Posted by Shirley Brady on October 19, 2012 05:25 PM

Frito-Lay's Cheetos brand Crunchy Flamin' Hot chips may be free of gluten-free and trans fats, but some school officials feel it's free of any redeeming value whatsover and are moving to ban it. The New York Times Well blog reports that "School districts in three states are waging a battle against (the) spicy snack that is so laden with artificial ingredients it leaves a trail of red fingerprints behind."

What has school administrators in Pasadena, Calif., Albuquerque, New Mexico, and Rockford, Illinois, up in arms?

...some school districts say the chips are too high in calories, salt and fat, and too spicy for most children. Teachers and parents have complained that the artificial coloring has children leaving behind bright red fingerprints in their classrooms and on their clothing. And emergency room doctors say they have seen patients complaining of stomach pain after eating hot Cheetos, and they warn that eating the chips in excess – because of the bright food dye they contain – may cause discolored stool that can lead to unnecessary hospital visits.

The PepsiCo-owned Frito-Lay brand "has said that it does not specifically market Hot Cheetos to small children, nor does it sell its snack products directly to schools." A current promotion with Ubisoft's Just Dance Game featuring its Chester Cheetah mascot, for instance, is aimed at kids 13 and older.

Below, watch a video tribute ("Hot Cheetos & Takis") by some kids, which has racked up more than 3.5 million views on YouTube since it was posted in August:Continue reading...

personal brands

Shaun White's Star Rises

Posted by Mark J. Miller on October 19, 2011 11:59 AM

Two-Time Olympic Gold Medalist Shaun White is boosting his personal brand, big time. The champion snowboarder just partnered with D6 Sports to launch his own action sports product line, Shaun White Supply Co., at an event (above) with the Boys and Girls Club of Las Vegas.

Offering action sports hard goods including skateboards, bikes, stunt scooters, protective gear, and ramps and rails, SWSC’s website says its "main focus is to create, produce and deliver authentic products at an affordable price."

What's more, "Every product has been rigorously tested, changed and tested again until Shaun and his team felt the Shaun White Supply Co. standards were met. It was important to White that not only could SWSC’s products be used by him in competition, but that they could also be used by recreational athletes in an effort to give individuals the opportunity to enjoy, experiment and excel in action sports."

The namesake collection follows on White's other high-profile deals.Continue reading...

brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

brandcameo

At the Movies: Racists Boycott Thor, Shy 'Borrowed' Hides Its Heineken

Posted by Abe Sauer on May 6, 2011 06:00 PM

The weekend belongs to Thor and its numerous product placement partners, including Dr. Pepper and Acura. We'll have a full rundown of the God of Thunder's marketing blitz on Monday.

In the meantime, a look at the product placement week that was, starting with our review (and subsequent questions regarding its ethics) of POM Wonderful Presents: The Greatest Movie Ever Sold, and ending with a film opening this weekend that was far more shy about showing its product placement in its trailers. Continue reading...

brand news

In the News: GSK, Groupon, Donald Trump and more

Posted by Dale Buss on April 15, 2011 09:00 AM

In the News

Apple poaches Microsoft exec to head up data project, as iPhone 5 seen as crucial test with Verizon. And a lucky class of Maine kindergartners receive iPad 2 tablets.

Bank of America appoints new CFO as earnings disappoint.

BP seeks to resume drilling in the Gulf of Mexico. 

Cisco's Flip camera eulogized by NYT's David Pogue.

Donald Trump mulls political announcement on The Apprentice.

Francis Ford Coppola acquires Inglenook trademark, rebranding his Rubicon Estate to the historic name.Continue reading...

mom's the word

Brands and Bloggers Mingle at BlogHer

Posted by Sheila Shayon on July 29, 2010 01:00 PM

While BlogHer attracts more than so-called "mommy bloggers" (a term uniformly disliked by moms who blog, by the way), its sixth annual conference, taking place next week in New York, has attracted a slew of high-profile brand sponsors.

P&G, PepsiCo, Hillshire Farm/Jimmy Dean, and Walmart are among the brand marketers paying for exposure as BlogHer 2010 Diamond Sponsors.

BlogHer reaches more than 20 million women each month. Its goal is simple.Continue reading...

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