Posted by Mark J. Miller on August 5, 2011 12:59 PM
Only one mixed-martial artist has a major shoe contract and custom clothing line. Japanese Caol Uno, who is 28-14-5 in his professional fights, is the lucky fella. The contract deal is with Nike, which Yahoo! Sports reports has a MMA division “on the horizon.”
Yahoo! points out that Nike “continues to endorse MMA fighters” and that the sport’s “athletes around the world wear the Fortune 500 company's brands.” Sherdog.com notes that the company just signed an endorsement deal with Brazilian MMA middleweight Anderson Silva.
The company also sponsors two other Japanese fighters, Tatsuya Kawajiri and Yoshihiro "Sexyama" Akiyama and “recently announced they would also sponsor Kazuyuki "Little Hercules" Miyata,” Yahoo! reports.Continue reading...
Posted by Abe Sauer on January 24, 2011 01:00 PM
The emotional strings evoked in the film's title may not be attached. But there are certainly a lot of products attached to No Strings Attached. Booze. Cars. And of course, Apple. Bushels of Apple.
No Strings Attached is filled with products — nearly 30 by our count. It shouldn't come as a surprise.Continue reading...
now hear this
Posted by Abe Sauer on December 17, 2010 02:30 PM
Speaking of earworms, have you seen the new Under Armor basketball commercial, above? Did the score grab you and not let go? Well, there's a reason for that.Continue reading...
Posted by Abe Sauer on March 8, 2010 06:33 PM
A look at the good, the bad, and the ugly regarding product placements in the Oscar-nominated films of 2009. So, how did the following brandcameos fare?
American Airlines in Up In The Air. Belstaff in Inglorious Basterds.
BET in Precious. BlackBerry in Up In The Air.
BMW in The Blind Side. Bristol in An Education.
Chanel in An Education. Chrysler Sebring in Up In The Air.
Fenton's in UP. * Günther's in District 9.
Hilton in Up In The Air. Jujubees in Avatar.
* RDA in Avatar. Red Owl in A Serious Man.
Sony in District 9. Stanford University in Avatar.
Taco Bell in The Blind Side. Under Armour in The Blind Side.
Walther in Inglorious Basterds. "*" Fictional brand.Continue reading...