When England takes the pitch at Wembley Stadium on May 29 against the Republic of Ireland for a friendly match as they both work toward qualifying for the 2014 World Cup in Brazil, the Three Lions will be sporting a brand new logo on their brand new home uniforms: the Nike Swoosh.

England used to wear Umbro gear, but Nike sold off that brand along with Cole Haan for $225 million to Iconix last year. Now the Nike swoosh is on the England jersey and it gets plenty of close-ups a the promotional video just released to show off the new Home Kit.Continue reading...

Sports teams always like to make a little more money. (How else will they pay for athletes' salaries?) Among other moves, their quest has led to a rise in alternate jerseys — another object for fans to purchase and prove they really care about their home squad. 

Now the NBA’s Golden State Warriors have upped the ante and introduced a jersey that isn’t just alternative — it's being called “groundbreaking.” Made by Adidas, the “adizero NBA short sleeve uniform system” is simply a T-shirt instead of tank top. 

This form-fitting model is 26 percent lighter than traditional NBA jerseys; uses moisture-wicking technology to help keep players a littler dryer; and, in a PR move that’s sure to go over well in the Bay Area, made with 60 percent recycled materials. The team will wear the new jersey and the matching pinstriped shorts (inspired by the Bay Bridge) for at least three games this season, starting Friday, according to the San Jose Mercury News.

Adidas, which also just debuted its new Y-3 sports line with a live-streaming fashion show,  says it hopes more teams might adopt the sleeved look next season.Continue reading...

"I hate them. They are built for thin guys. It makes me look like I have big old love handles." So complains Alex Boone, a 300-pound starting guard for the San Francisco 49ers, complains about the NFL's switch from Reebok to Nike's more form-fitting uniforms this season, to the Wall Street Journal.

The uniforms were pitched as "Fast is Faster" to the NFL, but to heavier players it might as well be "Fast is Fatter," it seems.Continue reading...

Water bottles have gotten a lot of bad press in recent years. Plenty of those plastics don’t get sent on for recycling and instead take up room at landfills. And there’s some debate about just how healthy it is to be drinking your water from plastic, anyway.

So enterprising folks have been finding plenty of good uses for old water bottles, and one of them has apparently been hired by Nike. The footwear giant has created new home and away uniforms for FC Barcelona that use recycled water bottles for the material. Each set of shirt and shorts uses up to 13 recycled plastic water bottles, according to a press release from Nike.Continue reading...

Following the 20-second teaser that debuted on April 3rd, Nike's 60-second "Fast Is Faster" commercial, above, is being shared first via Twitter and Facebook today, with the broadcast debut in the first round of the NFL Draft on ESPN between the first and second picks. The "Fast is Faster" campaign showcases Nike's new team uniforms for the NFL.

It's been a big year for Nike, between the release of the FuelBand and Linsanity (yes, Nike is giving Jeremy Lin his own shoe already, the Nike Hyperfuse 2011 Linsanity PE). The brand continues to impress with a slew of announcements this week, unveiling innovations for basketball and summer sports.Continue reading...

Soccer in African nations has played a big part in Puma’s global marketing in recent years. That partnership has just taken another huge step forward with the unveiling of 10 new uniforms for 10 different African nations and a new exhibit at London’s Design Museum that showcases the new football kits.

Uniforms in a design museum? Well, they’ve all been designed by a “renowned artist from the Creative Africa Network, a PUMA platform connecting and promoting artists from and in Africa,” according to a company release.Continue reading...

The former Florida Marlins introduced the team’s new name (Miami Marlins) and new Maroon 5-like logo on new uniforms at a fashion show held 11-11-11 that featured its players amusingly strutting the stage front in the new duds.

When the Baltimore Orioles introduced the team’s new uniforms Tuesday, it was without all the glitzy South Florida hoopla. Instead of a fashion show, the O’s simply unveiled the new outfits with the biggest change coming on the team’s caps. Check out both below.Continue reading...