Interbrand IQ: The Best Asian Brands Issue

rss

china

The Week in China: Apple Woes, KFC Chicken Donations, Spring Air's French Maids and more

Posted by Abe Sauer on April 26, 2013 12:45 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple's slow(er) sales... Quake relief PR... Japan's sales woes... Electric vehicle hopes... Rolls Royce driving... Retail trends... China's oldest scissors maker... Ai Weiwei "snap bracelets,"... liquor ad increase... Boo-hoo Yahoo... Caterpillar... Airbus... Airline outfits... Desperate hotels... A giant rubber duck... and more.Continue reading...

china

The Week in China: Bird Flu Woes, Slowing Car Economy, Dancing Godzilla and more

Posted by Abe Sauer on April 12, 2013 01:04 PM

Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week:  What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...

brand news

In the News: JCPenney, Facebook, Apple and more

Posted by Dale Buss on April 12, 2013 09:02 AM

In the News

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...

brand news

In The News: AMEX, Walmart and Bluebird, T-Mobile and more

Posted by Alicia Ciccone on March 26, 2013 06:16 PM

In the News

American ExpressWalmart co-branded Bluebird debit card gets FDIC insured.

T-Mobile finally gets the iPhone.

Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year. 

Bankrupt Atari plans to auction off gaming empire in May.

Victoria Beckham launches self-branded e-commerce site.

BMW named best overall luxury brand by Kelly Blue Book. 

Danone latest brand to partner with couponing app Shopitize.

GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...

china

The Week in China: 'Don't Hook Up' On Consumer Protection Day, Smogify Your City and more

Posted by Abe Sauer on March 15, 2013 12:35 PM

Above, Guanxi.me, makers of a popular app widely used for hooking up, has generously released a "Don't Hook Up" PSA.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: "Dr. Hangzhou"... avoiding hook-ups... recalls... vacuum cleaners... panda poop... Coca-Cola's illegal GPS... Uniqlo... selling air quality... Philip Morris... KFC... Guanxi.me... McDonald's gives away McMuffins... and moreContinue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

sustainability

Uniqlo Signs Greenpeace Detox Pledge

Posted by Shirley Brady on January 9, 2013 12:09 PM

Greenpeace has added Uniqlo to its list of global fashion brands and retailers signing its Detox pledge, making "a public commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020."

The commitment covers all Fast Retailing-owned brands — Uniqlo, Comptoir des Cotonniers, Princesse TamTam, GU and Theory — which together operate more than 2,000 stores. "Uniqlo recognises clean water as a critical global issue, and is proud to join Greenpeace in its campaign to eliminate hazardous chemical use," stated Yukihiro Nitta, Fast Retailing's executive in charge of social responsibility. The company also vowed to disclose discharge data from at least 80% of its global suppliers (including all their facilities) by the end of this year.  

As the environmental group blogged, the Uniqlo deal "comes just a month after Zara, Mango, Esprit and Levi's announced similar individual commitments, responding to waves of pressure from activists and consumers around the world. Competitors in the fashion world including GAP, G-Star Raw and Calvin Klein are looking increasingly out of touch now that 12 of the world's top high street fashion brands have committed to Detox." Other Detox signatories include Adidas, C&A, H&M, Nike, Puma and M&S.

corporate responsibility

Uniqlo Turns Earthquake-Honed Relief Platform to Sandy Survivors

Posted by Sheila Shayon on December 10, 2012 12:57 PM

When UNIQLO CEO Tadashi Yanai set his sights on the US in 2007, the fast-fashion retailer that combined the back-to-basics approach of American Apparel, the competitive pricing of Old Navy, and the foreign edge of a Zara or H&M, was already "a retail juggernaut in Japan, with 760 stores in six countries, 20,000 employees, and earnings of US$ 3.5 billion in 2004," as we noted.

The Fast Retailing Co.-owned brand, whose name is derived from "unique clothes," is now the leading global Japanese retail holding company (and Yanai its richest citizen), posting global sales of 820 billion yen for its 2011 fiscal year, making it the world’s fourth largest apparel retail company and a true innovator thanks to its Heattech heat-generating fabric.

That innovation is now being turned to help individuals affected by Super Storm Sandy as the northeastern US braces for winter cold. The brand announced today that it has just kicked off United in Warmth to bring about just that. The 10-week program will donate and distribute 100,000 Heattech items to men, women and children and 10,000 Ultra Light Down jackets to adults affected by Sandy through a 10-week volunteer program on Saturdays, holding true to its brand commitment of “changing clothes, changing conventional wisdom and change the world.”Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein