2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 3, 2014 09:23 AM

In the News

Apple meets with FDA over mobile medical apps and reportedly explores alternative energy sources.

Chrysler posts 8 percent increase in January sales and re-brands to "America's Import" in Super Bowl.

Walmart cuts outlook as new CEOs take office on Feb. 1.

AT&T cuts family-plan mobile pricing as competition heats up. 

Bacardi shakes up safety efforts at Jacksonville plant after death.

Bank of America reaches $8.5 billion settlement.

Facebook toys with anonymity.

Honda touts vehicles' safety performance in wake of Bruce Willis Super Bowl ad. 

Jos. A. Bank rebuffs Men's Wearhouse again.

Keystone XL gets a green light.

Maserati touts its return to US in Super Bowl spot.Continue reading...

brand news

In the News: Best Buy, Target, Google and more

Posted by Dale Buss on January 17, 2014 09:25 AM

In the News

Best Buy saw cheaper-price strategy fizzle for Christmas.

Target tests small store for urban shoppers.

Google tests "smart" contact lens.

Bitcoin breaks into NBA.

Black + Decker redesigns brand.

Cadbury takes "wearable tech" to whole new level.

Campbell marks 80th anniversary of condensed chicken-noodle soup with social campaign.

Chevrolet boosts presence in Russia.

Coldwell Banker creats pre-launch buzz for Grammys spot.

Domino's plans to remodel all restaurants by 2017.Continue reading...

brand news

In the News: General Mills, Walmart, BlackBerry and more

Posted by Dale Buss on January 3, 2014 09:33 AM

In the News

General Mills removes GMOs from Original Cheerios.

Walmart recalls tainted donkey meat in China.

BlackBerry drops Alicia Keys as creative director.

5-Hour Energy charged to prove ad claims by Oregon AG.

American Airlines staff vote to keep new livery. 

Apple CEO Tim Cook takes pay cut for brand's performance.

AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.

Ben & Jerry's appeals to Colorado potheads.

BMW builds bobsleds for US Olympic team.

Boeing faces key vote by machinists.

Burger King rebrands value menu.

Charlotte Hornets unveil new logo. 

Chrysler posts best annual sales in seven years as GMToyota US auto sales stall in December.Continue reading...

traveling brands

United Updates Premium Services to Reflect Wants of Cross-Country Travelers

Posted by Mark J. Miller on December 4, 2013 07:02 PM

If you’re idea of luxury is to get on a plane that has seats that lie flat so you can sleep, United may be your new airline of choice. The airline has just redesigned 15 of its Boeing 757-200s to offer such service along with extra legroom for those flying out of New York’s John F. Kennedy International Airport en route to Los Angeles or San Francisco.

United claims that it’s the first to offer such options on these “Premium Service routes,” Mediapost reports. The spruced-up planes also have “in-flight WiFi along with personal, on-demand entertainment at every seat as well as power outlets and USB ports at every seat.”

"Our investment in these aircraft and in the p.s. service will add greatly to our flyer-friendly customer experience on these coast-to-coast flights," said Jeff Foland, United's executive vice president of marketing, technology and strategy, in a press release. "This is just one more example of the many things we are doing to provide greater onboard comfort and convenience on every United flight."Continue reading...

brand news

In the News: Snapchat, Mercedes-Benz, Newsweek and more

Posted by Dale Buss on December 4, 2013 09:18 AM

In the News

Snapchat hires away Emily White, Instagram's ad exec, to be company COO. 

Mercedes-Benz CLA comes through and cements US sales lead over BMW.

Newsweek plans return to print.

Applebee's rolls out tablets nationwide.

Benetton rises above Levi's to become India's top international fashion brand. 

BJ's Wholesale Club owners express interest in buying Hess gas stations.

Boeing tantalizes states with 777x production.

China issues 4G mobile licenses to country's three main telecom companies. 

Drake announces partnership with Nike's Jordan brand. 

Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.

JCPenney finally reports comp-sales increase.Continue reading...

traveling brands

United Plans to Boost Performance, Profitability with—You Guessed It—More Fees

Posted by Mark J. Miller on November 20, 2013 05:46 PM

United Airlines has had a rough go of it lately, especially since it merged with Continental Airlines back in 2010. "These past few years, in many ways, have felt like we've been managing a merger and not an airline...and now we get to manage an airline," United Chief Executive Jeff Smisek admitted, the Wall Street Journal reports.

The airline has become a bit of a punch line for its policies and slip-ups, including boarding passengers with window seats first to its ranking as the least satisfying major airline on the annual American Customer Satisfaction Index. And the fees, oh the fees. 

So the airline has announced plans to both improve its profitability and performance, USA Today reports. Of course, part of the plan is to add on more fees and “optimizing” the ones it already has. The airline figurs it can make an extra $700 million annually that way resulting in “$3.5 billion in ancillary revenue by 2017.” Those extra charges could be for such things as “priority boarding, roomier seats, and/or less-stringent rebooking rules,” according to the Chicago Tribune. That doesn’t exactly sound like it will help those satisfaction ratings, though.Continue reading...

traveling brands

'New American' Airlines Cleared for Takeoff Following Merger Agreement with Feds

Posted by Dale Buss on November 12, 2013 03:42 PM

With the completion of an antitrust agreement with the federal government to shed dozens of slots at airports in major cities around the country, especially Washington Reagan and New York LaGuardia, American Airlines and US Airways are cleared for the takeoff of their merger to create a third heavyweight airline network in the US market to compete with Delta and United.

The $11 billion merger still must clear final, expected approval of the court handling American's bankruptcy, which is slated for this month. Final government approval of the merger now is expected by mid-December. And by early January the two brands essentially expect to become one in their customer-facing operations and communications.

"This is a common-sense solution which addresses regulatory concerns," Tom Horton, CEO of American and incoming chairman of the combined company, told a conference call. "It will benefit customers, [our] people and investors. It's a win-win-win."Continue reading...

traveling brands

United Airlines Gets Duped Again as Loophole Creates Another 'Free Ticket' Frenzy

Posted by Alicia Ciccone on October 15, 2013 10:58 AM

Free tickets, get your free tickets here! 

That might as well be United Airlines' new slogan, as the airliner has yet again run into a problem that is allowing consumers to book flights for little to no cost. Following a technical glitch in September that allowed passengers to book flights only for the cost of taxes and fee, the company reported Tuesday that it was experiencing a similar phenonmenon, but this time, it wasn't the company's doing.Continue reading...

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