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United's MileagePlus Adds Partnership with ScoreBig to Boost Rewards Program

Posted by Sheila Shayon on May 15, 2013 11:54 AM

United's MileagePlus program can now give members access to a lot more than just upgraded seats on an airplane. The rewards program, which includes 25 airline partners under the "Star Alliance" seal has teamed up with ScoreBig.com to give members access to live event tickets from the NBA, NFL, MLB, NHL and college sports to popular family, music and theater performances. 

ScoreBig, which is the first online marketplace for the liquidation of live event tickets will allow MileagePlus members to both earn miles on ticket purchases as well as use miles to make purchases on the site. 

“This is an exciting, first-of-its-kind service offering within the live-entertainment and travel industries," Adam Kanner, ScoreBig CEO said in a press release. "We’re thrilled to be joining with United to introduce ScoreBig to MileagePlus members and to enable them to use or earn MileagePlus miles across millions of tickets at substantial savings."Continue reading...

brand partners

After a Slip-Up, United Airlines Hopes to Win Over LGBT Travelers

Posted by Mark J. Miller on May 2, 2013 02:27 PM

In a world where an active NBA player has just come out, the Supreme Court is considering the merits of same-sex marriage, and the CEO of the world’s biggest coffee chain told a shareholder to take his money elsewhere if he couldn’t get behind the company’s support of gay rights, there are still plenty of brands that still avoid aligning with the LGBT community in any way. 

United Airlines is not one of them. It has signed on as the official sponsor of the International Gay and Lesbian Travel Association (IGLTA) global convention this weekend in Chicago. The two organizations have had a relationship for more than a decade.

"With more than 85,000 co-workers from around the world, United proudly celebrates the richness not just of our employees' diverse backgrounds, but our customers too,” said Dave Hilfman, United's senior vice president of worldwide sales, according to Chicago Business Journal. “As we say, 'diversity flies with us.'"Continue reading...

brand news

In the News: Starbucks, Boeing, Altria Group and more

Posted by Dale Buss on April 26, 2013 09:12 AM

In the News

Starbucks raises outlook after strong second quarter.

Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.

Altria Group plans to enter e-cigarette market.

3M cuts outlook as demand sputters.

Amazon outstrips growing profits with growing spending.

Best Buy tries to reduce "pain points" for customers, staff.

Cap'n Crunch launches new YouTube channel for adults.

Exxon Mobil oil output falls again.Continue reading...

brand accolades

Alaska Airlines Soaring in Competitive Skies

Posted by Sheila Shayon on March 4, 2013 07:48 PM

Satellite-based navigation and fierce independence define Alaska Airlines, a lifeline and crucial carrier for the West Coast and Hawaii.

While Alaska Airlines is tiny compared to major carriers, with 124 planes as compared to United Airlines, which has more than 700 planes and four times the passengers, the airline has been instrumental in creating industry-changing technology and transforming convenience for its many remote passengers. 

Alaska’s forbidding topography and extreme weather made it the first to refine satellite guidance which has transformed landing at the country’s challenging airports and become an integral part of the Federal Aviation Administration’s (FAA) plan to modernize the nation’s air traffic system at a projected cost of tens of billions of dollars.

“It doesn’t take a rocket scientist or a crusty old dog like me to fly these approaches anymore,” said Doug Wahto, a Juneau native who started flying with Alaska Airlines in 1970. Wahto said he used to read wind conditions by looking at snow blowing across mountain ridges. Continue reading...

brand news

In the News: Cadillac, Hostess Brands, HP and more

Posted by Dale Buss on January 14, 2013 08:59 AM

In the News

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.

Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.

HP CEO Meg Whitman receives $15.4 million.

American Express travel cuts point to end of an era.

Apple cuts orders for iPhone parts.

Billabong receives another takeover bid. 

Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.

GM's Chevrolet division relaunches Corvette brand.Continue reading...

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand news

In the News: United, Chrysler, Burberry and more

Posted by Dale Buss on September 11, 2012 09:02 AM

In the News

American Airlines and United 9/11 lawsuits may finally get resolved.

Andy Murray is poised for endorsement deals after historic U.S. Open win.

Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.

Burberry rocks luxury sector with warning of lower sales and profits.

Chevrolet disputes Reuters' Volt report.

Chrysler unveils new models to dealers, prices new Viper around $100,000.

Dallas Morning News launches social-content marketing company.

FedEx and UPS gain ground in China.

GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...

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